Head of Paid Media

We are a growth-focused revenue and technology company helping founders and businesses build systems that generate predictable growth. Our work spans messaging, lead generation, sales execution, and RevTech, with a focus on building revenue engines that continue producing long after the initial implementation. Our long-term mission is ambitious: help 100,000 founders grow, collectively build $100 million in annual revenue, and accomplish it with a highly efficient team. We've partnered with Handoff to bring on board a Founding Head of Paid Media who will own paid media demand generation from strategy and planning through execution, optimization, attribution, and scaling. This is a founding role designed to become the foundation of a paid media practice within the broader organization. You'll initially build the engine for the company and its clients, with the opportunity to eventually build and lead the practice itself. RESPONSIBILITIES Paid Media Strategy & Execution: Own paid media strategy end-to-end, including account structure, audience development, creative direction, media buying, optimization, and scaling. Build and manage campaigns across Meta and Google as primary channels, expanding into LinkedIn, YouTube, connected TV, TikTok, Reddit, and other platforms when the data supports it. Determine the appropriate channel mix for each campaign and confidently defend media investment decisions. Manage real advertising accounts and budgets with direct accountability for performance. Growth & Demand Generation: Build and optimize paid media campaigns that generate measurable pipeline and revenue. Apply paid media to the company's own growth efforts, using internal performance as a case study for future client engagements. Develop scalable acquisition systems rather than relying on one-off campaigns. Identify opportunities to improve reach, lead generation, conversion, and overall revenue performance. Media Planning & Financial Modeling: Model campaign economics before media spend is committed, including CAC, LTV, payback periods, CPMs, click-through rates, conversion rates, and pipeline projections. Build detailed media plans outlining expected investment, performance, timing, and potential returns. Forecast campaign outcomes and continuously compare projections against actual performance. Use data and unit economics to determine where to increase, reduce, or redirect spend. Testing & Optimization: Design structured creative, audience, and campaign experiments. Establish clear testing frameworks and ensure campaigns generate clean, actionable data. Rapidly identify underperforming campaigns and make decisive adjustments. Scale successful campaigns systematically while eliminating what does not work. Tracking, Attribution & RevTech: Own the technical tracking infrastructure required to make paid media performance measurable. Manage pixels, conversion APIs, attribution systems, and reporting. Ensure advertising spend can be connected to meaningful business outcomes. Develop reporting that clearly demonstrates which investments are generating revenue and where attribution limitations exist. Client & Cross-Functional Collaboration: Occasionally present paid media strategies, plans, and performance results directly to clients. Translate complex media and performance data into clear business recommendations. Collaborate with internal teams and client stakeholders to ensure paid media aligns with broader revenue strategies. Help establish the standards, systems, and processes that will eventually support a dedicated paid media practice. ABOUT YOU Proven track record personally managing paid media accounts, budgets, and campaigns. Deep hands-on experience with both Meta and Google Ads. Strong understanding of paid media strategy, audience development, creative testing, optimization, and scaling. Demonstrated ability to connect advertising spend to pipeline and revenue rather than focusing solely on impressions, clicks, or engagement. Strong command of media math, unit economics, forecasting, and performance modeling. Comfortable working directly inside advertising platforms and rebuilding or troubleshooting campaigns when performance declines. Strong understanding of attribution and the ability to clearly defend how campaign performance is being measured. Data-driven and analytical, with the ability to make decisions based on evidence rather than assumptions. Strong creative instinct and understanding of how targeting, offers, messaging, and creative work together to drive conversion. Systems-oriented mindset with an ability to build repeatable acquisition engines rather than one-off campaigns. Highly proactive and comfortable determining what to test without waiting for direction. Strong ownership mentality and willingness to be accountable for measurable outcomes. Comfortable working independently in a small, high-leverage environment. NICE TO HAVE Experience managing LinkedIn, YouTube, connected TV, TikTok, or Reddit advertising. Experience in B2B demand generation or revenue-focused paid media. Experience working with attribution, conversion APIs, pixels, and other marketing technology. Experience presenting paid media strategies and performance directly to clients. Experience building or scaling a paid media function, agency, or internal growth practice. Strong proficiency with spreadsheets and financial modeling. Experience using AI tools to accelerate research, analysis, campaign development, and execution. WHY YOU’LL LOVE IT Founding-level ownership: This isn't a role where you'll simply manage someone else's media strategy. You'll build the paid media engine from the ground up. Build something bigger: The long-term vision is to turn this role into the foundation of a dedicated paid media practice that you can help build and lead. Your work drives the number: Campaign performance, pipeline, and revenue—not vanity metrics—will define your success. High leverage: You'll work within a small, AI-powered team where individual contributors have significant ownership and influence. Real client impact: Your work will become part of the growth systems the company builds for its clients. Performance upside: Compensation includes performance bonuses tied directly to the results you produce for the company and its clients. Global and remote: Work remotely from anywhere in the world. The company cares about what you can build, not where you live.