Paid Media Coverage & Optimization Associate

Kindly note that we are accepting applications strictly via email at [email protected] US Client | US Business Hours (9 AM – 6 PM CST) | Remote from anywhere in the world Role Overview We are hiring a Paid Media Coverage & Optimization Associate to support product-level ad coverage and performance monitoring across Google Ads and Meta Ads . This is an operations + analytics role. You will work directly with a US-based client and collaborate closely with their existing paid media and analysis teams to ensure accurate product coverage, smooth launches, and performance tracking. What This Role Is Paid media operations & execution Product feed and SKU-level coverage Performance monitoring using predefined targets Cross-team coordination Required Experience 2–4 years of experience in paid media or marketing operations Hands-on experience with: Google Ads (Shopping + Search) Meta Ads Experience managing: Product feeds (Google Merchant Center, Meta catalogs) Large inventories (hundreds to thousands of SKUs) Strong Google Sheets / Excel skills Comfortable working cross-functionally with ads, analytics, and ops teams Core Responsibilities Product Ad Coverage Ensure all new products and categories are: Properly mapped Approved Live in Google & Meta ad accounts Maintain a master product-to-ad coverage tracker New Product Launch Operations Create and enforce a launch checklist: Product added → feed updated → campaign/ad group created → QA → live Coordinate with analysts and ads teams to avoid launch delays Performance Guardrails Monitor predefined ROAS / CPA / MER targets Identify underperforming products and: Pause Optimize Escalate to the ads team Coordination (Not Strategy) Work alongside the existing ads team to: Follow established campaign structures Respect budgets and bidding strategies Align with business goals Reporting Weekly reports: New products added % live in ads Time-to-launch Monthly summaries: Products meeting vs missing return targets Working Details Client location: United States Working hours: 9 AM – 6 PM CST, Monday–Friday Engagement: Candidate works directly with the client Location: Remote (Anywhere in the world)