Head of Paid Social / Lead Paid Social Consultant

Job Profile: Lead Paid Social Consultant / Regional Social Lead (NE+DACH)

• Location: Winterthur / Zurich, Switzerland (Hybrid)
• Department: Digital Media Activation / Delivery
• Reports To: Managing Director Switzerland & Director Operations Northern Europe & DACH
• Job Type: Full-Time (or 6-Month Interim Contract)

Role Overview:

Incubeta is a Marketing Outcomes Agency that uses AI to deliver outcomes at scale. We deliver Outcomes through our 3 Productised Solutions, OutSmart, OutCreate and OutMeasure, built on our own Seamless by Incubeta products and our Media, Creative and Marketing Intelligence capabilities.

Paid social is moving with us. Clients no longer simply need someone to run their accounts; they need someone who understands their business, diagnoses what is really holding growth back, and knows which lever to pull. We are building the Activation Engine to take the repetitive work off our experts, so their time goes on strategy, problem-solving, and growth.

This role is our deep technical authority on paid social in Northern Europe and DACH. You will be the person clients call when performance stalls, measurement breaks or a new platform shift lands, because you understand both the technology and the commercial problem behind it. You will lead our most important social relationships, find new ways to grow them, and use AI and automation to work smarter. We are a small team, so this is a hands-on role: you will build, launch and optimise campaigns yourself as well as help set the direction.

We are looking for deep technical expertise, a strategic growth mindset, and the curiosity to keep improving how the work gets done.

• A deep technical expert. You know paid social platforms inside out, including how auctions, algorithms and signals really work, and you can explain them simply to a CMO or a CFO.
• A problem solver. You start with the client's challenge, not the channel, and you are not satisfied until you have found the root cause and fixed it.
• Growth-minded. You think commercially, spot opportunities to grow the accounts you work on, and know how to turn strong performance into a longer relationship.
• Curious. You want to know why a result happened, not just that it did, and you go looking for the next thing before a client asks.
• AI first. You use AI in your day-to-day work and look for ways to automate repetitive tasks, so more of your time goes on the work that needs your expertise.
• Connected. You see paid social as one part of how a client grows, and you would rather win as a team across Media, Creative and Marketing Intelligence than protect a channel.
• Hands-on. In a small team, you are happy to roll up your sleeves, build and run campaigns yourself, and share what works with colleagues.

Key Responsibilities:

Strategic Growth and Client Outcomes

• Act as the senior paid social adviser to key NE and DACH clients across luxury, financial services and ecommerce, starting from the client's business decision and working back to the plan.
• Move clients beyond platform metrics to incremental business outcomes such as LTV, POAS, MER and proven incrementality.
• Lead quarterly business reviews with Client Leads, using them to grow accounts and open conversations about OutSmart, OutCreate and OutMeasure, not just to report on spend.
• Support the shift from percentage of spend and fixed fee arrangements to outcome-based agreements, helping shape the commercial case at renewal points.
• Partner with Client Leads and Business Development on new business, audits and pitches as an in-market pre-sales consultant for paid social.
• Anticipate and respond to future industry changes, with a clear Incubeta view point, to maintain a competitive edge

AI-Powered Delivery

• Help shape how paid social works within the Activation Engine, including automated account structures, algorithmic bidding and AI-driven budget allocation.
• Automate the repetitive work, such as pacing, QA, anomaly detection and reporting, so expert time goes where judgement and creativity make the difference.
• Maintain the signal foundations paid social depends on, including Meta CAPI, TikTok Events API, server-side tagging, GA4 and privacy-safe, first-party data activation.
• Use AI tools daily, and show the team how. Ensure we are testing new platform features, betas and AI capabilities early, and share what works to form part of our Incubeta Way.
• Social QA processes are built for scale and designed to ensure accounts are run to the highest standarard and we are maximising performance.
• Continuously look at new ways to expand the social delivery and offering through the creation and onboarding of new technology and tooling.

Technical Mastery

• Be the deepest paid social expert in the region: the person clients and colleagues turn to when a challenge is complex, ambiguous or high-stakes.
• Design the end-to-end campaign lifecycle: account architecture, full funnel build, audience segmentation, bidding strategy and performance pacing, setting the technical standard others work to.
• Diagnose the real cause behind client problems, whether it sits in signal loss, account structure, creative fatigue, auction dynamics or measurement, and design the fix.
• Enforce rigorous tracking, tagging and measurement standards, including Meta CAPI, TikTok Events API, GA4, server-side tagging and cookieless attribution.
• Champion creative automation and feed-based catalogue scaling, using tools such as Smartly.io and dynamic creative optimisation (DCO).
• Stay ahead of platform, privacy and AI change, and translate it into clear recommendations before clients have to ask.

Social Connected to the Whole Offer

• Work with Creative so that creative at scale and demand-led creative is shaped by social performance, and so that social performance is fed back into the next brief through Creative Intelligence.
• Work with Marketing Intelligence so that social is measured on incrementality and Proof of Impact rather than last click or platform reporting alone.
• Spot where a social engagement is the way into a wider Seamless solution, and bring the right capability colleagues in.
• Own the Social proposition in market, ensuring it aligns with the Global narrative and relevant to our clients and market demands. Scaling What Works
• Document paid social playbooks and QA checklists so work can be shared with our near-shore delivery teams.
• Turn successful work into case studies and repeatable approaches colleagues in other markets can use.
• Support and coach colleagues in a small regional team, sharing your AI and automation know-how.

Required Skills and Experience:

• Experience: 5+ years of hands-on paid social experience within a digital marketing agency or fast-paced performance environment.
• Platform Mastery: Expert-level proficiency in Meta Ads Manager and TikTok Ads Manager. Proven experience with LinkedIn Campaign Manager and Pinterest Ads. Direct experience with Smartly.io is strongly preferred.
• Tracking & AdTech: Strong understanding of Meta CAPI, Google Tag Manager, GA4 attribution, and feed management tools.
• Client Management: Proven track record of consulting senior client stakeholders, managing complex scopes, and steering multi-market campaigns.
• Analytical Acumen: Advanced ability to analyse performance data, build Data Studio/BI reporting dashboards, and extract commercial insights.
• Languages: Business fluency in German (C1/C2) and English (C1/C2) required. Working knowledge of French is a distinct advantage for the Swiss market.

The company

Incubeta helps ambitious brands harness marketing as a driver of sustainable growth and long-term business success. With over two decades of experience, we combine global reach with local expertise to make sense of complexity and turn it into measurable progress.

Through our Seamless Approach, we remove the barriers that hold marketing back. By connecting creative, media, data and technology, we build integrated strategies that enhance performance and unlock new levels of profitability.

Recognised for work that outperforms, we’re trusted by brands worldwide to deliver real impact — helping them exceed targets, outpace competitors and achieve lasting growth.