Head of Performance & Growth

We’re looking for a commercially driven, data-led Head of Digital Performance & Growth to lead and accelerate the growth of a leading DTC ecommerce business. They are an emerging brand that has a strong following.

Scope of the Role

This is a senior leadership and a pivotal new hire that will also oversee the continued growth Australia and NZ as well as the addition of new markets in the UK and the USA. As Head of Growth & Performance you will be responsible for developing and executing the digital growth strategy across customer acquisition, performance marketing, conversion optimisation, retention and customer lifecycle management. Working closely with the executive leadership team and cross-functional stakeholders, you will identify opportunities, translate insights into action and build a high-performing growth function that continuously tests, learns and scales.

Ideal Applicants

We're looking for someone who combines strong commercial acumen with deep digital marketing expertise, understands the economics of DTC ecommerce and knows how to turn data, technology and customer insights into measurable business outcomes.

• Significant experience leading digital growth, performance marketing or ecommerce functions within a DTC, retail or digitally native consumer business.
• A proven track record of driving profitable online revenue growth and scaling customer acquisition.
• Deep expertise across performance marketing channels, particularly Meta, Google Ads and other paid acquisition platforms.
• Strong understanding of ecommerce commercial metrics, including CAC, ROAS, MER, LTV, AOV, conversion rate and contribution margin.
• Experience overseeing ecommerce trading, conversion rate optimisation and customer journey improvements.
• Strong knowledge of CRM, lifecycle marketing, email, SMS and marketing automation.
• Highly analytical, with the ability to interpret data, identify opportunities and make commercially sound decisions.
• Experience managing significant digital marketing budgets and optimising investment against business performance.
• Demonstrated ability to build, lead and develop teams, agencies and cross-functional relationships.
• A strong understanding of digital analytics, attribution, experimentation and marketing technology.
• Commercially minded, proactive and comfortable operating in a fast-paced, growth-oriented environment.

Whats on Offer

This is an exciting opportunity with a brand and consumer product that is scaling internationally. Fully remote, well remunerated and an exciting roadmap to grow internationally.