Head of Product

Beeline is on a mission to build the best navigation for bikes, to get more people riding and loving it. Founded in 2015 by Mark and Tom, two friends who wanted to solve the problem of getting lost in London on their bikes, Beeline is now a passionate team of ~24 with big ambitions to get more people riding, all the while hoping to leave the world better than we found it.

Beeline's product spans hardware, mobile apps and our online route planner. Behind all of this lies a huge amount of cutting edge technology, from custom electronics and firmware through to backend systems processing crowdsourced data, machine learning routing engines and sensor fusion algorithms. All of which is accelerating as AI enables our team to move faster.

Two years from now, in 2028, here's what we want to be celebrating:

• Velo: Beeline finding its place as a significant player in cycling. Velo has a loyal following but hasn't yet cut through to the wider market, and closing that gap is the goal.
• Moto: the leading provider of motorcycle navigation. We have a cult following today; we want to be the obvious choice for riders everywhere.

We're looking for someone to take ownership of the roadmap and delivery across both cycling and motorcycling, shaping it into a coherent, brilliant whole. That's where you come in!

Who we're looking for

We're looking for an experienced Head of Product to work closely with the founders on product vision and strategy, and take ownership of the roadmap and delivery across both cycling and motorcycling at Beeline. You'll be passionate, putting yourselves in the shoes of our riders and will need to think across hardware, firmware, app and our online

route planner as a single connected product experience. You’ll be just as comfortable setting strategy as you are getting into the detail, this is a genuinely hands-on role.

• Strategy and roadmap: you'll work with the founders to set the product vision and strategy, then own the roadmap that delivers it across both our cycling and motorcycling offerings, working out where to focus a small team's time and resources for the biggest impact on riders and the business. You’ll know when to use your intuition and not be dogmatic about process.
• Hands-on product management: with no other full time PMs in the business, you'll be writing specs, running discovery, prioritising backlogs and working day-to-day with our hardware, firmware, app and backend engineers to ship.
• Cross-functional ownership: you'll be the connective tissue between hardware, firmware, mobile and the route planner, making sure decisions in one area make sense for the whole product.
• Customer insight: you'll get close to our riders - through data, research and direct conversation - to make sure what we build actually solves their problems.
• Management team member: you'll report directly to the founders and sit on our management team, helping shape decisions well beyond just product.

Beeline's got where it is by trying things and moving fast, and we want to keep that spirit alive as we grow. If all this excites you, then let's talk.

At Beeline, we're deeply committed to diversity and inclusivity. It's not just the right thing to do; it's also what makes us better. A team with a variety of perspectives, backgrounds, and identities fosters creativity and innovation. Whoever you are, however you identify, we'll make sure you feel welcome and valued here.

What you'll be working on

You'll own the roadmap and day-to-day delivery of product across both cycling and motorcycling at Beeline, with the overall goal of building the best possible navigation experience for cyclists and motorcyclists across our hardware, firmware, app and route planner. You'll work closely with our founders and leadership team to shape the vision and strategy, and then roll up your sleeves to help deliver it.

Here's what you can expect to be involved in:

• Hardware: shaping requirements and trade-offs for current and future Beeline devices, working closely with our hardware and electronics team.
• Firmware: prioritising the firmware roadmap alongside our firmware team, balancing new features against reliability and performance.
• App: owning the product experience of our iOS and Android apps, working with our mobile engineers on everything from onboarding to navigation UX.
• Route planner: developing our online route planning tool so it keeps getting smarter and more useful for riders planning their journeys.
• Two audiences, one platform: balancing the needs of cyclists and motorcyclists, and judging where the two experiences should share a common platform and where they need to go their own way.
• Roadmap and prioritisation: bringing all of the above together into a single roadmap, and making the calls on what we build next and why.

You'll also work closely across the rest of the business - from supporting sales and marketing with product input, through to feeding customer and market insight back into design and engineering decisions.

Impact of the work

Riding - whether on a bicycle or a motorcycle - is about adventure, freedom and the sheer joy of being on two wheels. For many people it's one of the best things in their week, and for some it's a genuine lifeline for their mental health. It's also a serious mode of transport, with riders relying on their bikes every day to get where they need to go. Bikes are becoming more tech enabled, opening a huge opportunity to integrate our navigation technology into them directly.

Safely navigating all these riders is key to increasing participation and reaping the societal benefits. We're striving to be the company that does that.

What it's like to work at Beeline

We're a very close-knit team of around 24, with everyone owning their own different responsibilities. People very quickly find that they become an important part of our team; we'd love for you to be part of that too! We're proud of our culture and we dedicate a lot of time and energy into protecting that. We do regular socials, an annual retreat, and generally try to have a great time doing our thing every day. We're a remote-first company with people spread across the country but clustering around our office in London. Everyone takes their work seriously, but nobody takes themselves too seriously.

We can offer you

• A benchmarked competitive salary, with generous options (shares)
• The opportunity to own the product roadmap across the whole of a growing, profitable technology company
• A seat on the management team, working directly with the founders
• Friday afternoons off, flexible working hours and contracts
• 30 days of holiday per year including an office shut-down over Christmas
• Private health care
• The opportunity to develop new skills
• A supportive and fun team culture - we firmly believe that we get the most out of people when they're happiest
• The opportunity to shape the future of this young, growing company
• The potential to have real social impact

You can offer us

Significant experience in product management, ideally including ownership of hardware, firmware or other physical/connected products alongside software.

Whilst we are open to a wide range of backgrounds, experience across several of the following is valuable:

• Product management for connected hardware devices
• Mobile app product management (iOS and/or Android)
• Working directly with firmware or embedded engineering teams
• Consumer product strategy and roadmap ownership
• Operating in a small team or startup environment, comfortable being hands-on
• A genuine interest in cycling, motorcycling or two-wheeled transport