Head of Product & Growth

We're looking for one person to lead product and growth across the IE App and our website: what we build, how it grows and how it makes money. The IE App, on iOS and Android, is now Interesting Engineering's main product, and the website feeds it; IE+ is one ad-free subscription across both. You'll set the roadmap with the CEO, lead a small product and growth team, and be measured on audience, retention and subscription revenue.

IE Media, Inc. is a global digital media publisher covering technology, engineering and science. We reach millions of readers worldwide through articles, video and social, and we do it with a small team spread across Turkey, the US, the UK and India. We reach a large international audience through our website, newsletters, YouTube and social platforms. We're moving that audience into a product we own. The IE App is where it happens: a feed of articles and videos, daily puzzles such as Daily Lock Break, podcasts and newsletters, with IE+ unlocking the full experience on the web and in the app.

Responsiblities:

• The product roadmap, app and web. Decide what we build each sprint for the IE App and interestingengineering.com, write clear specs and acceptance criteria, sign off designs and builds, and ship on a fixed release cycle.
• The team. Lead our growth manager and product designer, set their goals and run the weekly rhythm with engineering.
• Growth from first visit to renewal. The whole funnel is yours: search and social traffic to the website, registration, app installs and store pages, onboarding, paywall, trial, checkout, renewal and win-back.
• Subscriptions and pricing. Run IE+ offers, free trials, intro prices and price tests on the web and in the app (RevenueCat, App Store Connect, Google Play Console), with one account and consistent pricing everywhere.
• Experiments every week. Keep a test backlog, run A/B tests on paywalls, onboarding and messaging, and write down what won and what we changed.
• Acquisition. Apple Search Ads, Meta and Google campaigns, custom product pages and creatives, with attribution you can trust (AppsFlyer, UTMs, deep links from the website into the app).
• Retention. Push notifications, in-app messages and lifecycle email that bring people back every day, with games, video and notifications as habit loops.
• The numbers. One weekly view of web and app audience, activation, retention, trial-to-paid, churn, revenue per user and LTV that the whole company uses.

In your first 90 days you'll audit the funnel end to end on web and app, set the team's goals, ship the first paywall and pricing tests, and present a six-month growth plan with targets.

You'll lead a growth manager and a product designer and work hand in hand with our engineering manager and developers. It's a small, AI-first team, so you stay hands-on: you write specs, read the data and run tests yourself.

Requirements:

• Six or more years in product or growth for consumer apps or digital subscription products, including at least two years leading people (designers, growth or product managers).
• A real understanding of how apps work and ship: iOS and Android differences, App Store and Google Play review rules, release cycles, deep links, push permissions, in-app purchases and store billing.
• Web product experience too: registration, paywalls and checkout on the web, and how search and social traffic turns into app users and subscribers.
• Hands-on experience with subscription tooling (RevenueCat or similar), paywalls, free trials, intro offers and pricing.
• Fluency with product analytics (Amplitude, Mixpanel, Firebase or GA4). You build your own funnels and cohorts and are comfortable with SQL or spreadsheets.
• Paid user acquisition and ASO: Apple Search Ads, Meta and Google campaigns, and an attribution tool (AppsFlyer, Adjust or similar).
• An experiment habit: hypothesis, test, result, decision, written down every time.
• Daily use of AI tools to research, write specs, analyse data and prototype faster.
• Fluent English, written and spoken; our team and audience are international.
• Based in Istanbul.
• Experience with news, media, content or games apps, especially daily habit products such as puzzles and streaks.
• Experience managing engineers, or running delivery directly with an engineering manager.
• Lifecycle and CRM tools (HubSpot, Braze or similar) and push platforms.
• Enough Figma to sketch flows and paywalls yourself.
• A genuine interest in engineering, science and technology.

How we work:

• A small, senior team. You report directly to the CEO, and decisions are made quickly.
• AI-first: we design, prototype and analyse with AI and ship in short sprints.
• Hybrid in Istanbul: 3 days a week in the office, 2 remote.

What we offer:

• A net salary of 150,000–250,000 TL a month, depending on experience, and a bonus tied to subscriber and revenue growth.
• Private health insurance
• 450 TL daily meal allowance
• 3,000 TL monthly transportation support
• Birthday leave

To apply, send your CV and one example of a process you automated or improved with AI, with the result.

• IE is dedicated to supporting its diverse and inclusive staff. IE urges women, people of color, armed forces veterans, people with disabilities, and gender-nonconforming people to apply. IE does not discriminate based on sex, age, race, color, creed, national origin, religion, marital status, pregnancy, sexual orientation, affectional choice, or gender identity. We recognize a person’s unique experiences as points of strength and welcome them as teammates on our team, working in service of the mission to explore and report on engineering, in whatever form it takes.