Head of Programmatic

We are looking for an experienced Head of Programmatic to lead and scale our AdExchange business. This role is responsible for driving commercial success, building high-performing teams, and shaping the long-term strategy of the product in close cooperation with company leadership. Responsibilities Oversee business results and define the strategic development vector for the SmartyAds AdExchange product Take full responsibility for all business-related teams: Business Development, Account Management and Customer Success Serve as an escalation point for top-level customer and partner issues Set targets and control execution of business development plans (qualitative and quantitative) Own CSM and Account Management KPIs and define team direction and performance standards Monitor platform profitability on a daily basis and initiate immediate corrective actions when needed Prepare and present regular performance and strategy reports to executive management Define and execute the strategic direction of the AdExchange in cooperation with top management Ensure strong collaboration with SSP and DSP teams and alignment across products Work closely with Marketing to ensure strong positioning, promotion of key integrations, and execution of inbound and outbound sales strategies Represent the company at industry events, conferences, and partner roadshows Track industry trends, regulatory updates, and technological changes, initiating product improvements to maintain competitiveness Cooperate with Legal, Privacy, Operations, HR, Product and Finance teams to ensure sustainable product development Lead complex negotiations, recovery of lost integrations, and resolution of critical partner cases Support product roadmap development based on market needs and commercial priorities Hard Skills 5+ years of experience in AdTech / Programmatic / Digital Advertising Proven experience in managing large commercial or product-driven teams Deep understanding of the programmatic ecosystem: DSPs, SSPs, AdExchanges, Publishers, Agencies, Data Providers, and Scanners Strong knowledge of OpenRTB protocol, bidding mechanisms, traffic quality metrics, and monetization models Experience with multiple environments and formats (Web, Mobile App, CTV, DOOH, Display, Video, Native, Audio) Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA, etc.) Strong analytical skills with the ability to interpret revenue, margin, and performance data Experience working with BI tools, CRM systems, and reporting dashboards Budget planning and P&L management experience Fluent English (spoken and written); Ukrainian is a plus Soft Skills Strong leadership and people management skills Strategic and systems thinking High level of ownership and accountability Excellent communication and negotiation abilities Ability to operate in a fast-paced, changing environment Strong problem-solving and decision-making skills Result-oriented and performance-driven mindset High emotional intelligence and stakeholder management skills Ability to balance long-term strategy with short-term execution Resilience and stress management in high-pressure situations Benefits: Flexible working format (hybrid / remote/ office) Paid time off Professional development budget Conference and travel coverage Medical insurance Sports compensation Location Kyiv, Ukraine Hybrid / Office-based (preferred)/ Remote