Marketing Data Analyst (GameDev)

Our client is a leading game development company known for creating immersive gaming experiences. Driven by a passion for innovation and a commitment to quality, the company strives to create exceptional games that resonate with players worldwide. A strong team of developers, artists, designers, and marketing specialists works together to deliver high-quality graphics, engaging gameplay, and exciting player experiences.

Focusing on mobile games, the company continues to push the boundaries of interactive entertainment and create memorable gaming experiences for players across different markets.

They are seeking a Marketing Data Analyst, who is passionate about gaming and can leverage data insights to create exceptional gaming experiences.

Responsibilities

• Build and maintain predictive models for key marketing metrics, including LTV, ROAS, traffic payback, and user value forecasting;
• Analyze User Acquisition performance across advertising channels and evaluate traffic quality and campaign profitability;
• Work with attribution platforms to measure marketing performance and ensure accurate campaign attribution;
• Perform cohort, segmentation, and retention analysis to identify growth opportunities and improve targeting strategies;
• Analyze monetization performance across both IAP and Ad Monetization models;
• Prepare analytical reports, dashboards, and actionable insights for Marketing, Product, and User Acquisition teams;
• Automate data analysis workflows and reporting processes using Python and SQL;
• Collaborate with cross-functional teams to support data-driven marketing decisions and optimize user acquisition efficiency.

Requirements

• 1+ years of experience in Marketing Analytics, User Acquisition Analytics, or Data Analytics within the GameDev industry;
• Strong proficiency in Python for data analysis and predictive modeling;
• Solid SQL skills for querying and analyzing large datasets;
• Experience building predictive models for LTV, ROAS, traffic payback, or other marketing performance metrics;
• Experience working with attribution platforms;
• Understanding of mobile game monetization, including In-App Purchases (IAP) and/or Ad Monetization;
• Strong analytical thinking, mathematical modeling, and problem-solving skills;
• High attention to detail and ability to work with large datasets.

We offer excellent benefits, including but not limited to

• 100% Remote position;
• 15 working days of annual paid vacation;
• 5 working days of annual paid sick leaves;
• The chance to make a direct impact on the success of popular mobile games;
• Supportive team and exciting projects in the mobile gaming industry.