Head of Sales and Marketing Home & More Nordics (m/f/d)

Head of Sales and Marketing Home & More Nordics (m/f/d)

Finland / Home Office

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Develop an overall go-to-market strategy and business plan how to grow Home and Carriers in the core juvenile sales channels in the Nordics
• Lead, control and direct all business development activities in Home and Carriers, with a special focus on driving product launches and establishing new categories and sales channels
• Establish, oversee and execute sales and marketing activities to implement the overall business strategy and meet commercial objectives
• Lead the Nordic Home and Carrier Sales and Marketing Team of five to maximize sales growth, brand awareness and brand visibility
• Develop and maintain long-standing profitable business relationships with our key accounts and ensure constant sales expansion
• Ensure that all employees are properly trained in skills, product & company knowledge, procedures, standards and systems
• Monitor and achieve agreed turnover targets incl. regular reporting to GM
• Maintain Home&More sales and marketing forecast and track the budget
• Provide recommendations to the global marketing team on special programs and initiatives designed for the Nordic market to better position the brand and the products
• Ensure compliance in all business transaction with local law and regulations

Your stroll to CYBEX:

• Strong business development expertise, including successful product launches and category expansion
• Start up mentality, understanding the aggressiveness and patience it takes to establish a brand in new categories, in a highly competitive environment
• Proven experience in developing and executing market growth strategies
• Strong leadership background in managing Sales and Marketing teams to drive revenue growth, brand awareness, and market visibility
• Experience in key account management and building long-term, profitable business relationships
• Financial acumen with hands-on experience in forecasting, budgeting, and performance tracking
• Ability to translate global strategy into effective local sales and marketing initiatives
• Experience in coaching, developing, and training teams to ensure high performance and strong product knowledge
• Strong analytical and strategic thinking skills combined with operational execution capability
• Excellent negotiation, communication, and stakeholder management skills
• Sound understanding of local legal and regulatory requirements and commitment to compliance
• Fluency in English and minimum one Nordic language. Multiple Nordic languages is an advantage 
  Bachelor or Master degree. Both sales and marketing experience is an advantage

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.