Head of Shopper & Customer Marketing (all genders)

Want your story to be part of our story?

When children take charming schleich® figures and playsets into their hands, they embark on adventures into wonderful fantasy worlds. Every dinosaur, every elephant, and every fairy is the beginning of an exciting new story. Our vision: Shaping storytellers for life. And your story starts right here.

Let’s be inspired together by the joy of storytelling, while also continuing to tell the story of Schleich – and its journey from traditional toy manufacturer to a globally loved brand. Be part of our amazing transformation story.

We will support you, give you ownership, and the opportunity to work internationally and digitally in a dynamic environment. Let’s take on and master all the challenges that lie in store for us. Take the opportunity to grow with us and achieve something tangible.

Working at Schleich. Make your mark.

Head of Shopper & Customer Marketing (all genders)

Please note that this position is based in Munich and follows our hybrid working model. Relocation support is not offered.

The Following Adventures Await You At Schleich

• Shopper & Customer Marketing
• Lead shopper and customer marketing plans across key channels and customers
• Drive channel strategy and differentiated assortments to support profitable growth
• Partner with Sales, Marketing and Product Marketing to ensure strong commercial execution
• Revenue Growth Management (RGM) & Channel Development
• Use pricing, promotion and assortment analyses to support profitable growth
• Develop customer- and channel-specific promotion and assortment strategies
• Sell-In Excellence, POS & Retail Execution
• Own and continuously improve Schleich's commercial sell-in toolbox across channels and customers
• Lead the B2B catalogue, order sheets, assortment recommendations and launch toolkits as core sell-in tools
• Equip Sales teams with compelling commercial stories, customer-ready materials and clear growth arguments
  
  

Assortment & Planogram Excellence

• Lead planograms, merchandising guidelines and shelf recommendations across key retail channels
• Support differentiated channel assortments through customer-specific shelf layouts and merchandising approaches
  
  

Permanent POS (Shelf & Retail Presence)

• Lead permanent shelf solutions, branded fixtures, shop-in-shop concepts and retail presence programs
• Own CAPEX/OPEX budgets and define retail execution standards across channels and markets
  
  

Temporary POS (Displays & Activations)

• Lead temporary displays, seasonal activations, promotional placements and secondary display programs
• Manage display investments and evaluate effectiveness to maximize commercial return
  
  

Retail Programs, Trade Fairs & Flagship Stores

• Lead flagship store, trade fair and retail activation programs for key partners and commercial showcases
• Coordinate agencies and suppliers for displays, POS materials, retail assets and event execution
• Team Leadership & Cross-Functional Collaboration
• Lead and develop the Shopper & Customer Marketing team with clear priorities and pragmatic execution
• Foster strong collaboration across Sales, Marketing, Product Marketing, Supply Chain and Finance
  
  

Your Story So Far

• Degree in Marketing, Business Administration or a related field
• Several years of experience in Shopper, Trade, Customer or Retail Marketing / Sales Activation
• Strong understanding of pricing, promotions, retail execution and in-store activation
• Hands-on experience with planograms, POS development, merchandising concepts and retail programs
• Experience developing sales tools, B2B catalogues and customer-facing activation materials
• Strong project management, communication and stakeholder management skills
• Fluent in German and English
  
  

No kingdoms nor mountains of gold, but many other rewards:

• Work in a dynamic, diverse environment that offers individual career and development opportunities. All our employees also have access to numerous online courses via our training platform
• Let’s write the Schleich story together. Be part of a motivated team of people who support and inspire each other and celebrate success together
• We aim to please. We offer an attractive, fair salary with additional benefits that are regularly reviewed and updated
• Enjoy the benefits of a hybrid working model: 3 days in the office, 2 days remote
• Appetising. You will receive a food allowance of up to €75.00 net per month
• Every hero must retire one day. That’s why we offer a company pension scheme
• You can also enjoy great discounts on our schleich® products – a great bonus for kids and adults alike
• Save even more with corporate benefits and discover a world of exclusive discounts for various brands and activities
• Speaking of savings, we’ll also subsidise your bicycle lease to make it easier for you to travel to our beautiful office in Munich
• And what about your adventures outside of Schleich? You can count on 30 days of paid leave per year and a hybrid working model with no core working hours
  
  

Would you like to play a part in our story?

Please note that applications sent by e-mail cannot be processed for data protection reasons. We look forward to receiving your online application. It’s speedy, simple, and secure – your personal data is safe with us. Your CV/resume is all we need.

Got questions about what the role involves? Want to check the status of your application? Feline will be glad to assist you further: Feline.Wilkens@schleich-s.com