Head of Social Media

Head of Social Media Company: NEXT.io Location: Malta (Hybrid) or Remote Reporting to: Director of Marketing About NEXT.io At NEXT.io, we are the premier B2B content and events powerhouse for the global iGaming industry. We don’t do boring B2B. We pride ourselves on integrity-led journalism, unmatched industry insights, and hosting the most vibrant, community-driven events in the space. Whether we’re breaking the latest industry news, or gathering thousands of industry leaders at our global summits, we are the heartbeat of the iGaming community. And we need a Head of Social Media to make that heartbeat louder, sharper, and more engaging than ever. The Role We are looking for a Head of Social Media to take ownership of our digital presence. This isn’t a role for someone who just wants to schedule generic links on buffer. We need a strategist who is heavily hands-on. You will be the architect of our external voice, taking our breaking news, deep-dive journalism, and high-energy events, and translating them into a social presence that balances journalistic integrity with sharp industry wit. You’ll start in the trenches: posting, testing, engaging, and figuring out exactly what makes our audience tick. From there, you will codify our tone of voice, build a scalable social strategy, and unite the wider marketing team under a single, powerful brand identity. What You’ll Actually Do Define and Own the Voice: Build a distinct, recognizable tone of voice for NEXT.io across all social channels (primarily LinkedIn, X, etc.). You know how to be highly credible one minute, and playfully witty the next. News Distribution with a Punch: Take our high-quality editorial content and distribute it in ways that stop the scroll. No more "Read our latest article here" posts. You’ll craft hooks, threads, and insights that spark actual industry debate. Turn Events into Digital FOMO: What is an event if not a community? You will lead the social strategy for our global summits, turning live panels, networking, and parties into highly engaging, community-led content before, during, and after the event. Community Management: Engage directly with industry leaders, clients, and readers in the comments. You aren't just broadcasting; you are actively building a digital community. Lead by Example: While you will build the high-level strategy, you’ll also be heavily hands-on initially. You will also guide and upskill other members of the marketing team who post on social media, ensuring a cohesive brand narrative. Measure What Matters: Track engagement, community growth, and referral traffic, using data to iterate and improve our daily output. Who You Are A Brilliant Copywriter: You understand that social media is, at its core, about great writing. You can distill complex B2B news into punchy, witty, and engaging copy. A Community Builder: You understand that B2B audiences are just humans at work. You know how to build hype, foster connections, and turn passive followers into active community members. A Strategic Doer: You are perfectly comfortable writing a tweet, drafting a 6-month channel strategy, and reporting on analytics—all in the same afternoon. Experience: You have 6+ years of experience managing social media for a media, events, tech, or B2B brand. (Experience in iGaming is a massive plus, but a brilliant, adaptable tone of voice is mandatory). Format Fluid: You know what works in a high-impact LinkedIn post, what pops in a short-form video from an event floor, and how to adapt on the fly. What’s in it for you? Lead the social strategy for NEXT.io’s global events and industry-leading journalism. Autonomy to build a strategy from the ground up while working with a deeply passionate, disruptive team. Private health insurance after probation. (For full time employees) Employee Assistance Programme: support for mental health, finances, legal advice and more (also available for your family). (For full time employees) Retail discounts platform. (For full time employees) Flexible working hours and remote-friendly setup. For Malta-based employees: access to our HQ office, snacks, coffee, and team socials. Why Join Us? At NEXT.io, you’ll never be just another name on the team list. You’ll be joining a fast-growing, ambitious team where your work has real visibility and impact. We value curiosity, initiative, and collaboration and we’ll give you the space to learn, grow, and shape your career while contributing to the future of the iGaming industry. Apply now and let’s grow together at NEXT.io!