Head of Social, Video & Content Strategy (Destination Weddings)

About Us We’ve organized 100’s of destination weddings, group getaways, family vacations, and tours. Our properties include ParadiseWeddings.com, PlayaDelCarmen.com, and Tulum.com The team is growing rapidly, and we're looking for goal-oriented people that love working with like-minded individuals to grow with us. Join the team! Job Description This is a remote position. Know how to build a brand on social? Do you genuinely get video, love social, and enjoy motivating and leading a team? We’re looking for someone to shape how Paradise Weddings shows up to the world. Not just what we say, but how our brand looks, feels, and connects across every platform. If you love turning ideas into momentum and content into a brand people fall in love with, this role is for you. This is a high-ownership role. You’ll be self-driven, decisive, and comfortable without hand-holding. Initiative, momentum, and accountability matter more than instructions. The Head of Social & Video Growth owns our entire social ecosystem: - Instagram - YouTube - TikTok - and the ideas, hooks, visuals, and storytelling behind every post. You are responsible for how our feeds look, how our brand feels, and how consistently and intentionally our content shows up. This role shapes content from idea to execution: Social and video strategy Campaign concepts and storytelling Scripts, hooks, captions, and creative direction Production planning and execution Post-production feedback and quality control Turning long-form into high-impact short-form Brand voice, consistency, and daily content direction This is not a scheduling role. It’s ownership of how our content is created and how our brand appears to the world. You will lead a small creative team by setting direction, standards, and energy. Motivating, setting goals, celebrating wins, and growing the team when needed are core responsibilities. What You’ll Own Social & Video Strategy Overall growth strategy across platforms Scalable systems for content production Content ideas, campaigns, and scripts Ensuring content is authentic, inspiring, and on-brand Production & Post-Production Oversight from idea through publishing Collaboration with editors and creators Clear, actionable feedback High standards for storytelling and quality Publishing & Brand Presentation Content calendar and posting consistency Cohesive, premium look across feeds Strong visual identity and brand aesthetic Ensuring Paradise Weddings feels modern and intentional everywhere Team Leadership Lead and motivate a creative team Set goals people rally behind Coach and develop talent Build excitement and ownership Structure, KPIs & Reporting Define and track performance metrics Reporting that shows what’s working and why Data-informed creative decisions This role fits someone who: Lives and breathes social media Has grown a brand or audience before Writes hooks and captions that stop the scroll Thinks in trends, formats, and social-native storytelling Has led video production across platforms Loves turning long-form into short-form Enjoys leading people Is organized, metrics-driven, and self-motivated Wedding experience is a bonus, not required. Execution matters more than industry background. This is a leadership role. You must be comfortable: Setting priorities independently Making decisions Building structure Holding yourself and others accountable Driving results About Paradise Weddings: We’re a leading destination wedding company specializing in Mexico and the Caribbean. We combine deep resort knowledge with modern systems and thoughtful storytelling to create clarity and confidence for couples. This role owns the growth and presentation of the brand that introduces Paradise Weddings to the world. Requirements