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Head of YouGov Sports UK

Hiring from
United Kingdom
Work type
Hybrid
Posted
Oct 1, 2026
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As the Head of YouGov Sport UK, you will lead one of YouGov’s key verticals in a high priority market for the company and sport sector specifically. This role will oversee commercial growth and client servicing excellence for the UK Sport division, and will report to the Global Head of YouGov Sport.


What will I be delivering?

  • Lead a commercially savvy, engaged, collaborative and high-performance team to support the Sport sector to achieve our ambitious growth targets.
  • Create, develop and maintain strong relationships across YouGov and work collaboratively with key stakeholders
  • Develop a sales strategy and plan for UK Sport that identifies new prospects and growth of existing clients across YouGov’s syndicated, custom, and media offerings, including developing sales targets for direct reports and ensuring alignment with global Sport budget requirements
  • Drive commercial sector knowledge and sales approach
  • Support marketing activity for the sector and drive a year-round calendar of thought leadership initiatives
  • Utilize and leverage key sales technologies (Salesforce + connected apps and tools)
  • Manage contract negotiations and extensions, license management, data management/security and integrations
  • Support the Product & Data teams’ efforts to ensure the data we capture and the tools we use are appropriate for the sector and identify and fill any potential gaps
  • Oversee the teams who service our UK Sport clients across syndicated subscriptions and custom projects
  • · Maintain strong communication with other cross-functional delivery teams to jointly own responsibility for projects sold to clients through their final delivery
  • · Manage workload and resourcing to ensure client needs are met in a timely and high-quality manner
  • · Support initiatives to evolve and improve our client deliverables and drive a culture of proactivity with client outreach aligned with the news cycle of the sport business industry

What do I need to bring with me?

  • Leadership/management experience including a proven track record of leading high performance teams of 20+ individuals
  • Professional relationships and deep contacts in the UK sport sector
  • Experience on both the commercial and research/delivery side of a relevant B2B organization (such as market research, sport sponsorship/consulting, etc.)
  • Passionate about process/work-flow optimization, sales acumen, and data hygiene
  • Category and product knowledge; a personal passion for Sport is a huge plus!
  • Excellent communication and coordination skills along with being a highly organized person; ability to interact with all levels in the organization.
  • Independent, self-starter who can work across the organization and build strong working relationships with a wide group of internal and external stakeholders.

Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.

Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.

Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.

Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.

Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy

About YouGov

YouGov is an international online research data and analytics technology group.

Our mission is to offer unparalleled insight into what the world thinks.

Who we are
Our innovative solutions help the world’s most recognised brands, media owners and agencies to plan, activate and track their marketing activities better.

With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.

What we do
At the core of our platform is an ever-growing source of connected consumer data that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 27+ million registered panel members to deliver accurate, actionable consumer insights.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world. *

Leading in online market research, we have a strong record for data accuracy and innovation. A study by the Pew Research Center concluded that YouGov “consistently outperforms competitors on accuracy” as a vendor of choice. We are the market research pioneer of Multi-level Regression with Post-stratification (“MRP”) for accurate predictions at a granular level.

Our purpose

Our purpose is to give our global community a voice by collecting, measuring and analysing their opinions and behaviors and reporting the findings accurately and free from bias.

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