HR Generalist

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine. Direct partnerships with Meta, TikTok, Google, Bing, and Snapchat give you priority access to premium ad infrastructure. Scale faster. Grow smarter. We're looking for an HR Generalist to provide structured HR support across business units in a fast-paced, performance-driven environment. The role involves close collaboration with team leads, managing day-to-day HR operations, supporting employees throughout the full employee lifecycle, and leading recruitment efforts for our US-based hires. Key Responsibilities Act as the primary point of contact for employees and managers on HR-related questions, policies, and processes Lead full-cycle recruiting for open positions in the US - sourcing, screening, interviewing, and coordinating with hiring managers Manage the end-to-end employee lifecycle (preboarding, onboarding, employee records, offboarding/exits) Support performance management cycles (OKRs/KPIs, quarterly reviews, PIP documentation), ensuring processes run smoothly and on schedule Maintain and update HR policies, employee handbooks, and internal documentation Administer benefits, leave, and compliance-related processes, ensuring accuracy and timely handling Support employee relations matters - addressing workplace concerns, escalating when needed, and maintaining documentation Assist with organizational initiatives such as team restructuring, internal mobility, and engagement programs Maintain accurate HR data and generate reports (headcount, turnover, HR metrics) for leadership Optimize and streamline HR processes and workflows (HRIS, ATS, internal tools) to improve efficiency Help foster company culture through engagement, recognition, and internal communication initiatives Requirements 3+ years of experience in an HR Generalist, HR Specialist, or similar HR operations role Hands-on experience with full-cycle recruiting, ideally hiring for US-based positions Solid understanding of HR processes: onboarding, employee relations, performance management, benefits administration Comfortable working with HR systems and maintaining data accuracy Strong organizational skills and attention to detail Ability to handle sensitive employee matters with discretion and professionalism Strong communication skills and ability to work cross-functionally with different teams English level: Advanced (C1) - required for daily cross-functional and international communication Knowledge of Ukrainian is a big plus What We Offer Remote position Competitive compensation Flexible working hours All necessary equipment Paid vacation and sick leaves Educational support: reimbursement of certification, training, and knowledge-sharing atmosphere Company events and multiple internal activities Open feedback and transparent direct communication