Inbound Sales Executive

Function: Commercial – Sales

Works with: Marketing, Customer Success, Support

Salary: £36,000 to £40,000 with uncapped commission scheme

Location: Liverpool (4 days in office, 1 day at home)

Job type: Permanent

Role Purpose:

The Inbound Sales Executive is responsible for handling and converting inbound enquiries into new eSign customers, while protecting and growing revenue from the existing customer base. The role combines responsive, consultative selling with renewals management, account management and the expansion of current customer relationships.

Working closely with Marketing, Customer Success, Support and the wider Commercial team, the Inbound Sales Executive ensures every inbound lead receives a fast, high-quality response, every renewal is secured on time and every customer is given the opportunity to get more value from eSign. The ultimate objective is to maximise conversion, retention and recurring revenue growth.

1. Key Responsibilities

1.1. Inbound Lead Handling & Qualification

• Respond promptly to all inbound enquiries from the website, trials, live chat, email, phone and marketing campaigns, within agreed response times.
• Qualify leads against the ideal customer profile, budget, authority, need and timescale.
• Conduct structured discovery calls to understand customer requirements, use cases, compliance needs and buying process.
• Route enquiries outside scope (for example partner, enterprise or support requests) to the appropriate team.
• Work with Marketing to provide feedback on lead quality and campaign performance.

2.1 Sales Conversion & Closing

• Deliver tailored product demonstrations of the eSign platform aligned to customer requirements.
• Prepare and issue accurate quotations and proposals in line with current pricing and commercial guidelines.
• Manage opportunities through to close, handling objections, negotiation and contract execution.
• Position eSign effectively against competitors, highlighting security, compliance and UK-based support.
• Ensure a smooth handover of new customers into onboarding and Customer Success.

2.2 Renewals Management

• Own the renewal process for an allocated portfolio of existing customers.
• Proactively engage customers ahead of renewal dates to confirm requirements and identify risks early.
• Prepare renewal quotations, manage price reviews and secure renewals on time.
• Identify at-risk accounts and work with Customer Success and Support to put retention plans in place.
• Maintain an accurate rolling renewals forecast.

2.3 Account Management

• Build strong, trusted relationships with key contacts across the customer portfolio.
• Conduct regular account check-ins and reviews to understand usage, satisfaction and changing needs.
• Act as the commercial point of contact for customers, resolving commercial queries and escalations.
• Monitor product usage and engagement to identify both risk and opportunity.
• Ensure customers are aware of new features, products and service improvements.

2.4 Upselling & Account Expansion

• Identify and pursue opportunities to increase customer value through additional users, envelopes, departments and use cases.
• Promote structured support plans and professional services where they add value for the customer.
• Introduce wider eSign solutions, such as workflow and Baskets, where they meet customer needs.
• Develop account plans for key customers to grow revenue across their organisation.
• Convert customer success stories into referrals and case study opportunities with Marketing.

2.5 Pipeline, CRM & Reporting

• Maintain accurate, up-to-date records of all leads, opportunities, renewals and customer activity in the CRM.
• Manage a healthy pipeline with clear next steps and realistic close dates.
• Provide accurate weekly and monthly forecasts for new business, renewals and expansion revenue.
• Report on activity, conversion rates and performance against target.
• Follow agreed sales processes, approval levels and commercial controls.

2.5 Collaboration & Customer Feedback

• Work closely with Marketing, Customer Success, Support and Product to deliver a joined-up customer experience.
• Feed back customer insights, feature requests and competitor intelligence to the wider business.
• Share best practice and contribute to the continuous improvement of the inbound sales process.
• Support sales enablement materials, templates and playbooks as required.

Skills, Experience & Behaviours

Skills & Experience

• Experience in inbound sales, inside sales, account management or a renewals-focused role, ideally within SaaS or technology.
• Proven track record of converting inbound leads and meeting or exceeding sales targets.
• Confident running discovery calls and product demonstrations, remotely and in person.
• Experience managing renewals and growing revenue from an existing customer base.
• Strong negotiation and objection-handling skills.
• Excellent written and verbal communication skills.
• Experience using CRM systems to manage pipeline, forecasting and customer activity.
• Highly organised, with the ability to balance new business, renewals and account activity.
• An understanding of electronic signatures, compliance or regulated sectors is desirable.

Key Behaviours

• Customer-focused, responsive and consultative.
• Commercially driven and target-orientated.
• Proactive, accountable and resilient.
• Organised, with strong attention to detail.
• Collaborative team player.
• Curious and keen to understand customer needs.
• Committed to continuous improvement and personal development.

Sucess Measures

Performance in the role is reviewed against the following measures across new business, renewals and account growth.

New business conversion

• Inbound lead response time.
• Lead-to-opportunity conversion rate.
• Opportunity win rate.
• New business revenue against target.
• Average deal value.

Renwals & retention

• Renewal rate (by value and volume).
• Renewals secured on or before renewal date.
• Gross revenue retention.
• Customer churn rate.

Expansion & activity

• Upsell and expansion revenue.
• Net revenue retention.
• Pipeline coverage and forecast accuracy.
• CRM data quality and activity levels.
• Customer satisfaction scores.

This role is responsible for turning inbound demand into new customers, securing and growing existing customer revenue, and ensuring every customer relationship delivers long-term value for both the customer and eSign.

To apply, please send your CV together with a cover letter to careers@esign.co.uk.