Independent Software Vendors Business Development Manager

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

We are seeking a dynamic Business Development Manager to foster relations and drive growth in the Brady Intelligent Productivity Solutions (IPS) software and solutions space. The Independent Software Vendor (ISV) Business Manager is responsible for identifying the key accounts to work with to drive growth in target verticals, building relationships with these partners, developing shared commercial plans and growing the solutions sales through the channel in IPS.

Key Responsibilities

This role serves as the primary liaison between sales, marketing, product and ISV partners, ensuring alignment on business objectives, go-to-market strategies, and customer success initiatives. The Business Development Manager will be responsible to deliver on-time performance including new end user logo sales delivered by ISV partners.

Partner Strategy & Relationship Management

• Identify, evaluate and prioritize Independent Software Vendors (ISVs) that deliver solutions in the target verticals including supply chain, manufacturing and retail.
• Build and maintain relationships with new and existing ISV partners.
• Develop joint business plans aligned with regional growth objectives through targeted joint sales activities and marketing ventures.
• Identify new partnership opportunities and evaluate market potential.
• Act as the trusted advisor and primary point of contact for ISV partners.

Business Development & Revenue Growth

• Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
• Identify and develop joint new customer acquisition strategies.
• Collaborate with sales and cross functional teams to accelerate partner-influenced opportunities.
• Deliver business results aligned to support regional goals.

Go-to-Market Execution

• Be prepared to travel in region to support the business requirements (25-50% of time).
• Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
• Ensure Brady IPS sales teams are informed of available, certified, and compatible solutions, while providing ongoing visibility into the ISV portfolio and future roadmap.
• Work closely with marketing teams to create joint value propositions and customer success stories.
• Support demand generation activities and co-marketing initiatives, campaigns, webinars, and industry events

Performance Management

• Track partnership KPIs including pipeline, revenue, customer acquisition, and partner engagement.
• Conduct regular business reviews with ISVs.
• Prepare executive presentations and strategic recommendations for leadership.

  Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in partner management, business development, channel sales, or strategic partnerships.
• Experience working with software companies, cloud providers, SaaS organizations, or technology ecosystems.
• Strong understanding of partner business models and software industry trends.
• Proven ability to drive revenue growth through strategic partnerships.
• Excellent communication, negotiation, and stakeholder management skills.
• Experience operating in a commercial environment delivering business results.

• Preferred Skills

• Experience in AIDC and/or supply chain industries
• Knowledge of software marketplaces, software development processes and technologies.
• Strong analytical and strategic thinking abilities.

• Key Competencies

• Partner Relationship Management
• Negotiation & Influencing
• Program & Project Management
• Collaboration & Cross-Functional Relationship Management
• Strategic Thinking & Strategic Selling.

Required Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of experience in partner management, business development, channel sales, or strategic partnerships.
• Experience working with software companies, cloud providers, SaaS organizations, or technology ecosystems.
• Strong understanding of partner business models and software industry trends.
• Proven ability to drive revenue growth through strategic partnerships.
• Excellent communication, negotiation, and stakeholder management skills.
• Experience operating in a commercial environment delivering business results.

Preferred Skills

• Experience in AIDC and/or supply chain industries
• Knowledge of software marketplaces, software development processes and technologies.
• Strong analytical and strategic thinking abilities.

Key Competencies

• Partner Relationship Management
• Negotiation & Influencing
• Program & Project Management
• Collaboration & Cross-Functional Relationship Management
• Strategic Thinking & Strategic Selling.

How Brady will support your success

• Comprehensive onboarding and training programs.
• Opportunities to collaborate with global and cross-functional teams.
• Exposure to technical certification and regulatory compliance activities across multiple international markets.
• Opportunities to build expertise in product certification, regulatory requirements and quality compliance.
• Ongoing professional development and career growth opportunities.
• Supportive and collaborative team environment.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

All your information will be kept confidential according to EEO guidelines.