INFLUENCER & CONTENT MARKETING SPECIALIST - 1099 CONTRACTED POSITION

Kampgrounds of America, Inc. (KOA) is the world’s largest network of privately owned campgrounds and the leader in outdoor hospitality. KOA has 500+ locations across the United States and Canada including a mix of franchised and company-owned parks (OAK). Founded in 1962, the mission of KOA is “connecting people to the outdoors and each other,” and those who represent the brand share the values of being family-oriented, passionate, entrepreneurial, customer-focused, and innovative.

At KOA, we believe the outdoors is fun and for everyone. We are committed to having an environment where all are treated with dignity and respect. We strive to:

• intentionally create a sense of community and belonging for our guests, employees and franchise partners
• continually educate ourselves and expand our knowledge to foster an inclusive and supportive environment
• sustain a culture that promotes diversity of thought and experiences
• ensure everyone has the ability to experience the outdoors and that our facilities are accessible to all
• drive change in our company and industry through action and implementation

THIS IS A CONTRACTED 1099 POSITION!

Summary:

Kampgrounds of America, Inc. (KOA) is building a localized, campground-supportive influencer and content creator program to maximize digital reach, user-generated content (UGC) and content assets.

The Influencer & Content Marketing Specialist, will play a central role in managing KOA’s Community Influencer & Co-Op Program, connecting campground owners and operators and vetted regional and local creators, while also coordinating contracted UGC content creators for KOA’s national marketing efforts.

This role will recruit and vet creators, build a creator community for campground operators, manage the Influencer Co-Op Program and coordinate national UGC creator projects, including campground outreach, visit scheduling, contractor communications, agreements and content delivery.

The position will also support KOA’s national influencer and brand ambassador initiatives in collaboration with KOA’s PR agency.

Essential Duties and Responsibilities:

Influencer Relations

• Serve as a go-to resource for KOA franchisees and campground operators seeking influencer and content creator partnerships.
• Advise campground operators on scheduling creator visits, hosting best practices, marketing opportunities and messaging strategies.
• Recommend contract terms, deliverables and fair pricing so franchisees can partner with creators confidently.
• Create communications plans and training resources, including webinars, guides and other material to drive franchisee awareness and participation.

Creator Vetting & Community Design

• Manager KOA’s influencer vetting program, researching and screening inbound and outbound creators for audience fit, authenticity, engagement and brand safety.
• Build and maintain a vetted roster of influencers and creators across priority platforms for use by campground operators and KOA’s national marketing team.
• Develop and maintain the influencer community resource on KOA’s internal website, including landing page, creator intake form and links to KOA’s Marketing Toolbox.
• Keep program resources current, including FAQs, guidelines, templates and creator information.

Influencer Co-Op Program

• Manage KOA’s Influencer Co-Op Program, including enrollment, creator recommendations, agreement support, communications, program administration and reporting.
• Help develop and evaluate program standards and influencer guidelines, including pricing benchmarks, brand messaging and content standards.
• Promote the program internally to franchisees and KOA’s company-owned campgrounds, encouraging awareness and participation.
• Track program activity and participation to support ongoing evaluation and improvements.

UGC Content Creator Coordination

• Coordinate KOA's national UGC content creator projects, serving as the primary point of contact between contracted creators, KOA's national marketing team and participating campgrounds.
• Contact campground owners and operators to identify opportunities and secure approvals for UGC creator visits, clearly communicating the purpose of each visit and expectations.
• Coordinate and schedule creator visits with participating campgrounds, including stay arrangements, timing and any special filming or content needs.
• Manage ongoing communications with UGC contractors before, during and after campground visits to ensure projects stay on schedule and expectations are understood.
• Coordinate and own communications with creator for all agreements, track project assignments, content deliverables, production timelines and deadlines.

National and Brand Ambassadors

• Support relationships with KOA’s national influencers and brand ambassadors in collaboration with KOA’s PR agency.
• Recommend appropriate campgrounds for influencer and ambassador stays based on campaign needs and opportunities.
• Communicate visit details, needs and expectations with campground owners and operators.
• Assist with campground bookings, visit coordination and communications, including distribution of PR briefs and other relevant material.

UGC Content Library

• Coordinate the collection of completed creator content, ensuring all agreed-upon assets are received and properly documented.
• Organize and tag approved content within KOA’s digital asset library for use by national and local marketing teams.
• Track and document content usage rights, licensing terms and any restrictions associated with creator agreements.

Assist with Public Relations

• As an integral member of the team, this role may assist KOA’s National PR team with press releases, media relations or activations as needed.

Non-Essential Duties and Responsibilities:

• This job description is not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Required Education and Experience:

• 3-5 years of experience in influencer marketing, creator partnerships, or social media management or related marketing coordination roles.
• Proven experience sourcing, vetting and managing creator relationships from initial outreach through content delivery.
• Working knowledge of influencer and UGC agreements, including content usage rights, FTC disclosures and payment terms.
• Strong project management and organizational skills with the ability to manage multiple projects, campground communications and deadlines simultaneously.
• Experience using project management tools to track assignments, deliverables and project status.
• Strong relationship-building and communication skills and comfort presenting information and speaking to groups.
• Proactive, detail-oriented approach with strong follow-through and the ability to independently manage day-to-day project coordination.
• Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.

Preferred Education and Experience:

• Experience with digital assets and social media tools.
• Experience working with or in a marketing or PR agency.
• Relevant influencer or brand partnership experience.

Physical Demands and Working Conditions:

• Work is performed in an home office environment and requires the ability to operate standard office equipment and keyboard, including lifting and carrying a laptop and other small items up to 20 pounds.

• Prolonged exposure to computer screens and artificial lighting.

• Use of repetitive motion, standing, bending, sitting, lifting, and walking short distances.

• Will experience occasional interruptions and shifting priorities.

KOA does not sponsor Visas

KOA currently does NOT hire in the following states:

Benefits Offered:

• Medical/Vision Insurance
• Dental Insurance
• Health Savings Account
• Flexible Spending Account
• Dependent Care Account
• Paid Life & AD&D Insurance
• Paid Short Term and Long Term Disability
• Voluntary Life & AD&D Insurance
• Voluntary Critical Illness Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Paid Time Off
• Paid Parental Leave
• Employee Assistance Program
• 401K Retirement Plan
• 401K Company Contributions