Influencer Executive (German market)

Influencer Marketing Executive – DACH (German market)

Are you a German-speaking influencer marketer who loves seeing creator partnerships turn into real, measurable results? This is your chance to join a D2C brand that’s reshaping its category with planet-friendly products. They’ve built a loyal UK fanbase and are now scaling into new European markets.

You’ll join a high-performing growth team as their dedicated DACH influencer specialist. You’ll find, sign and grow relationships with German creators, focusing on driving new customers and revenue efficiently.

Key Responsibilities

• Support the Influencer Lead in planning, launching and reporting on DACH influencer campaigns, managing budgets and KPIs in line with wider business goals
• Build and regularly refresh a pipeline of German-speaking creators across Instagram, TikTok, YouTube and emerging platforms
• Act as the main point of contact for creators, talent managers and agencies, handling outreach, negotiating deliverables, usage rights and fees, and nurturing top performers into long-term partners
• Manage content delivery from brief to go-live, making sure everything lands on time, on brief and is tracked accurately
• Analyse campaign results to improve ROI, lower acquisition costs and spot new growth opportunities, sharing insights in weekly and monthly reporting
• Work with the wider marketing team on product launches, cross-channel campaigns and process improvements

Skills & Experience

• Around 1 year+ of experience managing influencer campaigns end to end, brand-side or agency-side
• Fluent German (essential)
• Strong knowledge of the DACH creator landscape, ideally with exposure to beauty, personal care or wellness
• Comfortable with performance metrics such as engagement, CTR, conversion rate, CAC and revenue, and with using data to back up your instincts

Location & Workplace Policy

• London-based
• Hybrid working, with 3 days a week in the office (Tuesday to Thursday)
• Collaborative, fast-paced start-up environment
• Must have the right to work in the UK

If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 32 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/