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About The Company
Whatnot is the largest livestream shopping platform in North America and Europe, providing a dynamic marketplace to buy, sell, and discover products across hundreds of categories, including trading cards, fashion, electronics, and live plants. As a pioneer in live commerce, Whatnot is building a new industry without a playbook, driven by a remote, co-located team anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. The company moves quickly, stays close to its users, and focuses on impactful work. Recognized as one of the fastest growing marketplaces, Whatnot was recently named the #1 Best Startup Employer in America by Forbes.
About The Role
As an Influencer Marketing Manager at Whatnot, you will own the influencer strategy and execution for the company’s paid influencer program. This role involves managing a diverse portfolio of creator relationships ranging from top-tier and macro influencers to high-performing mid-tier creators. You will be responsible for developing and iterating on influencer systems, bringing both structure and creativity to the program. Reporting on key success metrics and driving program-level goals will be critical aspects of your responsibilities. The position requires working closely with internal teams and managing end-to-end influencer relationships, including outreach, negotiation, and account management. This role is based in the US with a requirement to live within commuting distance of the San Francisco, New York City, or Los Angeles hubs.
Qualifications
Whatnot is the largest livestream shopping platform in North America and Europe, providing a dynamic marketplace to buy, sell, and discover products across hundreds of categories, including trading cards, fashion, electronics, and live plants. As a pioneer in live commerce, Whatnot is building a new industry without a playbook, driven by a remote, co-located team anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. The company moves quickly, stays close to its users, and focuses on impactful work. Recognized as one of the fastest growing marketplaces, Whatnot was recently named the #1 Best Startup Employer in America by Forbes.
About The Role
As an Influencer Marketing Manager at Whatnot, you will own the influencer strategy and execution for the company’s paid influencer program. This role involves managing a diverse portfolio of creator relationships ranging from top-tier and macro influencers to high-performing mid-tier creators. You will be responsible for developing and iterating on influencer systems, bringing both structure and creativity to the program. Reporting on key success metrics and driving program-level goals will be critical aspects of your responsibilities. The position requires working closely with internal teams and managing end-to-end influencer relationships, including outreach, negotiation, and account management. This role is based in the US with a requirement to live within commuting distance of the San Francisco, New York City, or Los Angeles hubs.
Qualifications
- 4+ years of experience in influencer marketing with a proven track record of managing end-to-end influencer campaigns that deliver performance-driven results.
- Experience managing top-tier and macro creator relationships and the ability to unlock outsized value from partnerships.
- Ability to operate across creator tiers, managing both macro deals and building mid-tier rosters simultaneously.
- Experience working in a high-growth environment, demonstrating adaptability, fast decision-making, and problem-solving skills.
- Strong familiarity with internet culture to identify trends, creators, and growth opportunities for the Whatnot brand.
- Excellent skills in writing creative briefs and providing clear direction to creators, with a strong understanding of quality content.
- Data-driven mindset with comfort in using analytics to inform decisions, iterate strategies, and report program performance.
- Ability to thrive in ambiguous situations, take ownership of challenges, and build or improve influencer marketing playbooks.
- Scrappy, flexible, and detail-oriented approach with a willingness to engage in all aspects of the role.
Responsibilities
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is enriched when we encourage, support, and respect the diverse skills and experiences represented within our workforce.
- Develop and execute influencer marketing campaigns aligned with creator archetypes and activation formats in collaboration with the Category Marketing team.
- Identify, outreach, and secure strategic partnerships with impactful influencers across YouTube, TikTok, and Instagram.
- Manage the full influencer deal lifecycle, including sourcing, negotiation, contract approval, and execution.
- Provide white glove account management to influencer partners, ensuring strong product understanding, high-quality content delivery, and timely payments.
- Build and maintain a scalable creator roster, balancing high-impact macro relationships with a bench of mid-tier creators for volume activation.
- Monitor and report on key success metrics, proactively driving toward program goals and optimizing influencer strategy.
- Collaborate cross-functionally with internal teams to align influencer campaigns with broader marketing objectives and company goals.
- Flexible Time Off Policy and Company-wide Holidays, including spring and winter breaks.
- Comprehensive Health Insurance options including Medical, Dental, and Vision coverage.
- Work From Home Support with a $1,000 home office setup allowance.
- $150 monthly allowance for cell phone and internet expenses.
- Care benefits including a $450 monthly food allowance and a $500 monthly wellness allowance.
- $5,000 annual allowance towards childcare expenses.
- $20,000 lifetime benefit for family planning, including adoption and fertility expenses.
- Retirement plans including 401(k) with employer match up to 4% of base salary in the US, and pension plans internationally.
- Parental Leave offering 16 weeks of paid leave plus one month gradual return to work, aligned with country-specific leave requirements.
Whatnot is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is enriched when we encourage, support, and respect the diverse skills and experiences represented within our workforce.
