Influencer Marketing Manager

At Forward, we connect visionary iGaming companies with the industry’s brightest minds, delivering solutions that go beyond the ordinary. From marketing and R&D to technology, VIP customer experience, and data analytics, we handpick talent that empowers businesses to excel on a global stage. We don’t just fill positions, we build partnerships that elevate careers and drive innovation forward.

Responsibilities:

• Manage the full influencer partnership cycle: independently source influencers, conduct cold outreach, build and maintain a personal contact database, and work with the brand’s existing database;

• Negotiate partnership terms and agree on cooperation models (Fixed, CPA, Hybrid);

• Launch and monitor advertising placements;

• Prepare creative briefs and define requirements for advertising integrations and formats;

• Ensure the quality of influencer integrations and compliance with agreed requirements;

• Work with tracking platforms, preferably Keitaro;

• Analyze campaign performance using key metrics such as FTD, CR, Retention, and ROI;

• Develop new creative formats, promotional mechanics, and acquisition funnels;

• Contribute to the development of the influencer marketing strategy;

• Manage partnerships across the main platforms: Telegram (channels, bloggers, sports communities) and Instagram (lifestyle, sports, and betting verticals);

• Explore additional opportunities, including Twitch streamers and brand ambassador partnerships.

Requirements:

• 2+ years of experience in Influencer Marketing, preferably in the gambling / betting industry;

• Proven experience independently sourcing and selecting influencers on Telegram and Instagram, conducting cold outreach, and maintaining a contact database;

• Understanding of the Ukrainian and/or CIS markets;

• Experience working with Fixed + KPI, CPA, and Hybrid cooperation models, with a clear understanding of FTD as a key performance metric;

• Experience with tracking platforms, preferably Keitaro, including link and UTM setup, basic postback configuration, and FTD tracking validation;

• Ability to calculate CPA, CR, and ROI, analyze campaign performance, and make data-driven decisions;

• Understanding of the player acquisition funnel, the specifics of the Ukrainian market, and the risks associated with low-quality traffic;

• Experience preparing creative briefs and managing creative production, including developing integration mechanics and testing different formats;

• Strong understanding of Telegram and Instagram: audience quality assessment, engagement rate (ER), fake follower detection, and advertising placement formats;

• Advanced Excel / Google Sheets skills, including working with formulas and spreadsheets and building basic influencer financial models;

• Strong negotiation skills and experience building long-term partner relationships.

Nice to Have:

• Experience working with brand ambassadors and managing ambassador partnerships;

• Experience launching streamer projects and working with Twitch;

• Basic Figma skills for creating simple creatives and making adjustments;

• Understanding of compliance requirements and restrictions in the gambling industry;

• Creativity and willingness to test unconventional promotional formats.

Our Benefit Cafeteria is Packed with Goodies:

• Children Allowance;

• Mental Health Support;

• Sports Activities;

• Language Courses;

• Automotive Services;

• Veterinary Services;

• Home Office Setup Assistance;

• Dental Services;

• Books and Stationery;

• Training Compensation.