Influencer Marketing Manager

We want you to #JOINTHEREBELLION!

For 30 years we’ve been independently developing and publishing incredible video games at our multiple studios founded by Jason & Chris Kingsley, but Rebellion is more than just games. We have our own film studio, we create board games, publish books, and through 2000AD, publish comics and graphic novels such as the amazing Judge Dredd. Our recent acquisition of Blackshore, a leading global network, talent management and marketing agency, opens exciting opportunities for both businesses by bringing together two industry leaders who share a common vision to entertain.

Blackshore is seeking a driven and experienced Influencer Marketing Manager to support and grow our Influencer Marketing (IMC) and Creator Services Provider (CSP) divisions.

In this role, you will play a key part in driving the success and growth of our influencer marketing campaigns and partnerships with brands and creators. This hybrid role focuses on managing paid influencer marketing campaigns for Blackshore’s clients, while recruiting and retaining creators within our talent agency who join to receive brand partnership opportunities.

You will work report to Blackshore’s Head of Influencer Marketing, and will work with a small team to hit growth targets and build new campaigns that grow brands on YouTube through creator-powered campaigns.

The ideal candidate is proactive, resourceful, and thrives in a remote work environment. They have a strong understanding of YouTube and gaming culture, with a proven track record of sourcing and managing dozens of influencers within individual marketing campaigns. Success in this role requires a combination of strong sales instincts and strong operational skills.

This is a full-time independent contractor role which can be offered as a worldwide remote position.

Responsibilities:

• Manage paid influencer marketing campaigns across assigned client accounts.
• Run creator campaigns primarily on YouTube and Twitch, and on other platforms such as Kick, TikTok, Instagram and X where required.
• Work directly with influencers to manage fulfilment of paid influencer marketing activations, ensuring that all deliverables, agreed terms and deadlines are met.
• Brief influencers on campaign requirements and follow up on content and deadlines.
• Act as the day-to-day contact for assigned clients, keeping them updated on creator confirmations, content status and any changes to timing.
• Prepare post-campaign reports covering views, engagement and results against the client’s goals.
• Vet influencers before signing for audience quality (for example, signs of inflated or fake views) and brand safety, including past content that could put the client at risk.
• Review influencer content before it goes live against the brief, the client’s brand guidelines and approval requirements, ensuring influencers disclose paid partnerships as required by applicable advertising rules and platform policies.
• Create influencer lists for client campaigns and proposals, using Blackshore’s roster and sourcing additional influencer leads as needed.
• Reach out to influencers with paid offers, request and organise audience analytics, and negotiate rates, availability and timing. Help turn new client briefs into campaign plans.

• College degree (or equivalent), emphasis in media and marketing. 

• Prior experience in a sales or business development with a proven track record of meeting/exceeding targets.

• Strong understanding of social media, YouTube Influencer culture and gaming culture.

• Self-motivated and results-driven attitude. 

• Basic proficiency with Excel, Google Slides and Hubspot (or an equivalent CRM).

• Ability to work with clients and build lasting relationships. 

• Capability to think critically and create proposals catered to a variety of clients. 

• Existing connections to brands or agencies that participate in paid marketing campaigns.  

About Us

Founded in 2014, Blackshore stands at the forefront of the digital entertainment industry as a dynamic marketing and management firm dedicated to content creators. We've made our mark by partnering with the biggest and best in the world of online gaming and entertainment, providing them with the support, opportunities and resources they need to focus on what they do best: creating.

We represent and monetise hundreds of content creators, managing YouTube channels and designing impactful digital marketing campaigns. With an emphasis on community, authenticity and measurable results, we empower our talent to achieve their personal and professional goals, while also generating value for fans, partners, advertisers and new businesses. With a mission to entertain the world through YouTube content, we're committed to moving with the ebbs and flows of the evolving digital ecosystem, creating new markets and cultivating a vibrant community.

We are actively recruiting for a diverse team and continue to add to our culture of growth and inclusion. Rebellion encourages innovation in all areas, and we look forward to hearing how you can help us to be better. We encourage all demographics of culture, gender, ethnicity, neurodiversity and beyond, because a representative team makes better products.

If you are interested in working at Rebellion, but this role doesn’t sound quite like you, we’re recruiting for a range of positions across the studio and we’re always happy to receive speculative applications via our website. Visit our Careers website to view all our live vacancies: Rebellion: Careers

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