Inside Sales Representative

About Infinite Electronics

Infinite Electronics powers a global portfolio of specialised connectivity companies delivering reliable, engineered solutions worldwide. Built as a unified platform for speed, scale and reliability, the company combines shared infrastructure, best in class logistics and deep engineering expertise to support mission critical connectivity needs. Through scalable global operations and rapid development capabilities, Infinite helps customers accelerate innovation and bring new ideas to the market.

Role Overview

The Inside Sales Representative (ISR) is accountable for driving new customer acquisition and expanding market reach in the UK and across Europe. With a strong business development focus, this role identifies, qualifies, and engages prospective customers to generate fresh opportunities and accelerate pipeline growth. Success requires exceptional communication skills, the ability to manage multiple opportunities at pace, and a results‑driven mindset committed to achieving measurable commercial outcomes. The ISR will work closely with colleagues in engineering, distribution and direct field sales to ensure opportunity alignment.

Key Responsibilities

Sales & Commercial Performance

• Conducts structured outbound prospecting to identify, qualify and build a new pipeline of customers.
• Performs targeted account research to identify high‑value prospects and understand customer and competitor landscapes.
• Engages customers through multi‑channel outreach including phone, email, video, and digital touchpoints to create new interest and qualify opportunities.
• Leads effective discovery conversations to uncover customer needs and technical or commercial requirements.
• Applies qualification frameworks to assess opportunity fit and ensure strong commercial alignment.
• Creates new opportunities by cross‑selling, identifying new parts and applications, supporting design‑in activity, and executing win‑back initiatives. Expands customer value by uncovering additional product needs, new use‑cases, and growth potential across sites, applications, and business units.
• Builds, owns, and maintains a personal pipeline of qualified opportunities with consistent follow‑through to progress deals.
• Demonstrates strong commercial awareness, preparing quotes, understanding gross margin impact, and positioning solutions effectively.
• Meets daily qualitative and quantitative activity targets, including outreach volume, productivity, conversion rates, and opportunity creation.
• Shows a consistent commitment to achieving and exceeding sales targets, delivering measurable and repeatable results.
• Collaborates closely with field sales, engineering, and distribution teams to ensure seamless handoff of well qualified opportunities and alignment on customer needs.
• Tailors communication through clear, persuasive messaging and active listening to address customer challenges and objections effectively.

Customer Engagement

• Executes a structured new‑business development approach, consistently identifying, qualifying, and acquiring new direct customers.
• Communicates clearly and persuasively across verbal, written, and digital channels to influence buying decisions.
• Actively listens to customer needs, tailoring messaging and value propositions to align with requirements and buying triggers.
• Applies strong problem‑solving skills to address challenges, objections, and technical or commercial concerns effectively.
• Adapts communication style to suit different customer personalities, industries, and evolving market condition.
• Engages customers frequently across multiple channels; face‑to‑face, Teams, phone, and email, to build trust and uncover new opportunities.
• Acts as the first point of contact for inbound enquiries, ensuring a responsive, professional, and customer‑centric experience.
• Communicates confidently with procurement, engineering, and other technical or commercial stakeholders to progress opportunities and align on requirements

Tools & Systems

• Proficient in Microsoft Word, Excel, Teams and Outlook, with the ability to use multiple programs concurrently, including Sales Quotes and CRM Platforms.
• Experience interacting between multiple brands and managing internal systems.

Ways of Working

• Learns new concepts quickly and adapts to a fast-paced environment.
• Collaborates effectively with peers, contributing to a strong culture of teamwork.
• Demonstrates strong organisational and time management skills to prioritise and handle multiple opportunities simultaneously.

Personal Development

• Takes ownership of their personal development plan and ongoing learning.
• Shows ambition and seeking progression into future field-based sales roles.
• Demonstrates strong behaviours, discipline, and curiosity in day-to-day work.

Experience & Qualifications

• 1+ years in a fast paced customer facing sales, business development or service environment.
• Demonstrated track record of exceeding sales targets.
• Degree level qualification desirable.
• Technology‑related B2B experience preferred.

What we offer

• Competitive salary
• Hybrid working model (4 days in office, 1 day from home)
• 25 days annual leave plus Bank Holidays
• Private Medical Insurance
• 4 x Life Assurance cover
• Pension contribution scheme
• Recognition and performance awards
• A collaborative and inclusive work culture