Integrated Campaign Strategist

Dropbox is a Virtual First company. For this role, we are hiring in Zones 2 and 3. Zones are determined by your zip code; if you’re within 100 miles of a listed metro area (straight-line radius), you’re included in that Zone. Please check your Zone in the Compensation section below.

Role Description

Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate marketing campaigns for priority product launches and evergreen marketing motions. This role turns business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement plan.

You will be the steward of how these campaigns show up in market across owned, earned, and paid channels. Working across Product Marketing, Brand and Creative, Comms, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales, you will align teams around one integrated plan, connect individual activations into a coherent enterprise buyer experience, and guide the campaign from brief through launch, optimization, and learning.

This is a senior individual contributor role for a strategist who can lead through influence, make tradeoffs in ambiguity, and balance strong market storytelling with measurable business impact. You will help Dropbox bring important product stories to enterprise audiences with greater consistency, relevance, and effectiveness.

Responsibilities

• Campaign strategy architecture: Translate mid-market and enterprise business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.
• Cross channel orchestration: Build and manage the integrated activation plan across owned, earned, and paid channels so that web, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.
• In-market stewardship: Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.
• Cross-functional leadership: Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, Marketing Data Science, regional partners, and Sales.
• Audience and journey design: Define target audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.
• Performance and optimization: Partner with Marketing Data Science and channel owners to define full funnel success measures, synthesize owned, earned, and paid signals, identify what is driving or limiting performance, and recommend changes to audience, narrative, creative, sequencing, or channel mix.
• Portfolio learning and scale: Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch specific execution, and apply learning across the enterprise campaign portfolio to improve future launches and evergreen motions.

Requirements

• 8+ years B2B marketing experience in integrated campaigns, enterprise marketing, product marketing activation, brand to demand, or a related discipline, ideally in SaaS or technology.
• Direct experience building out campaign strategy and accountable to the outcome (pipeline generation, revenue generation).
• Demonstrated ownership of complex integrated campaigns from strategy and brief through activation, optimization, and post campaign learning.
• Strong campaign architecture skills, including audience definition, narrative development, buyer journey design, channel planning, phasing, and measurement.
• Experience orchestrating owned, earned, and paid programs and understanding the distinct role each plays in building awareness, consideration, demand, and customer growth.
• Ability to translate product positioning and enterprise customer insight into a cohesive market story and connected audience experience across multiple teams and touchpoints.
• Strong cross functional leadership and program judgment, including the ability to establish decision rights, navigate competing priorities, resolve dependencies, and influence without direct authority.
• Analytical fluency and experience using campaign, brand, engagement, and revenue signals to evaluate performance, communicate impact, and make optimization decisions.

Preferred Qualifications

• Experience leading enterprise product launch campaigns and building evergreen motions for a multi product B2B portfolio.
• Experience partnering closely with Corporate Communications, analyst relations, customer advocacy, or social teams to connect earned programs with owned and paid activation.
• Experience marketing to complex enterprise buying groups across industries, company sizes, regions, or stages of maturity.
• Familiarity with marketing automation, CRM, media, intent, experimentation, and attribution platforms used to activate and measure integrated campaigns.
• Experience using AI to accelerate research, briefing, content variation, synthesis, or analysis while retaining human ownership of strategy, judgment, and brand decisions.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

• Awareness: Understand yourself and others.
• Judgment: Evaluate information and make decisions in complex situations.
• Adaptability: Learn, adjust, and stay effective through change.
• Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$153,800—$208,000 USD

US Zone 3

$136,700—$184,900 USD

• US Zone 1: San Francisco metro, New York City metro, or Seattle metro
• US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro)
• US Zone 3: All other US locations

Company Description

Dropbox isn’t just a workplace—it’s a living lab for designing a more enlightened way of working. We’re a global community of bold visionaries and resourceful doers shaping the future of Dropbox and, in turn, the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, creating space for meaningful work and lasting relationships. With a startup mindset and enterprise-level opportunities, we expect Dropbox employees to think critically, stay curious, and use modern tools, including AI, to improve how work gets done. Here, you can be who you are and grow into who you’re meant to be. You own your impact, helping make work more intuitive, joyful, and human for yourself and hundreds of millions of people worldwide. If you’re ready to push boundaries and challenge yourself, Dropbox is ready for you.

Team Description

The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, message positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team.

Virtual First

Dropbox’s Virtual First way of working is designed to help people do their best work with flexibility, autonomy, and connection. Day to day, teams work remotely with nonlinear schedules and core collaboration hours that support deep focus and individual working styles. We prioritize asynchronous communication to improve clarity, respect deep work time, and reduce unnecessary meetings. While remote work is the primary experience for our employees, we also prioritize intentional, in-person connection. We bring teams together through regular team gatherings, on-demand workspaces, and Dropbox Neighborhood events in order to strengthen team cohesion, foster creativity, and enhance momentum. Virtual First is built to provide the same access to opportunity, growth, and impact for everyone, regardless of location.

This role requires travel to offsites and various other team gatherings (approximately 5-10% of the year or 2-3 days per quarter). We provide advance notice when possible and encourage candidates to discuss any accommodation needs during the interview process.

AI Fluency

Focus areas include marketing—brand, product, digital, content, campaign, event, channel, and partner—plus customer advocacy, analytics, and operations

Virtual First isn't just a policy

Committed to your growth

Stay connected

Join our Talent Community today. Be the first to know about new opportunities and get a behind-the-scenes look at Dropbox.