Integrated Intelligence Manager – Consumer & Growth

Portfolio: Cereal & Salty Snacks

About the role

You will build & embed a deep understanding of consumer behaviour and connect it with market and commercial data to identify growth opportunities for cereal and salty portfolios with a focus on Kellogg’s and Pringles.

You will champion our consumers and turn insights into clear implications and action, helping teams make better decisions and build stronger brands and categories.

What you’ll do

• Build deep understanding of consumer behaviour, needs, occasions and journeys, and embed this into brand, category and portfolio strategy.
• Identify opportunities to recruit more buyers, build iconic brands and drive sustainable category and brand growth.
• Connect consumer, brand, market, competitor and commercial data to diagnose performance and recommend growth priorities.
• Support teams to define the right business and consumer problems to solve, then use strong research and analytical skills to build an efficient learning approach.
• Apply EBI and marketing science principles to identify opportunities to strengthen mental and physical availability & partner with portfolio teams to embed these into growth plans.
• Turn complex evidence across multiple sources into simple stories, with clear implications, action and impact. Influence through evidence and constructive challenge to ensure consumer is considered in key decisions.
• Bring an external and forward-looking perspective on consumer, competitive, culture and macro change and what it means for future growth.
• Help shape innovation platforms and pipelines grounded in consumer needs, jobs to be done and attractive multi-year growth opportunities.
• Build intelligence capability across the enterprise, including training and developing associates understanding of Flywheel diagnostics, consumer behaviour and insight application to drive impact.

What we’re looking for

• Strong experience in consumer insights and/or analytics, ideally in FMCG or another consumer-led business.
• Strong technical foundations across qualitative and quantitative research & analytics. Able to choose the right approach, interrogate methodology and work effectively with research partners.
• Strong problem definition, commercial judgement and curiosity.
• Ability to influence without authority and constructively challenge and collaborate with stakeholders at all levels.
• Ability to tell clear, compelling and evidence led stories that inspire action.
• Understanding of how brands and categories grow. Experience applying EBI or marketing science principles is highly valued.
• Ability to connect multiple sources of evidence, find the signal and translate it into commercial implications and action.
• Experience with brand tracking and using data to build iconic brands.
• Experience across Insights, Analytics, Category, Marketing or Strategy is a plus. We value breadth, curiosity and impact more than a perfectly linear career path.

About Us