Integrated Marketing Communications- Online Facilitation

Job Description This is a remote position. BHO2265-Integrated Marketing Communications As an experienced online educator (LINC Fellow), the candidate will work as an independent contractor of LINC and serve a diverse international student body for Under graduate-level programs studying at premier Australian and Asian universities. Candidate must possess strong knowledge of Integrated Marketing Communications, with expertise in consumer segmentation, targeting, profiling, and multi-channel marketing strategies. They should be able to support students in planning and implementing integrated advertising, promotional, and digital marketing campaigns, applying IMC tools to real-world scenarios, and evaluating communication effectiveness using relevant media metrics. Key Skills Required Integrated Marketing Communications (IMC) Consumer segmentation and targeting Consumer profiling and analysis Advertising strategy Promotional marketing Digital marketing communications Multi-channel campaign planning Media planning and metrics Campaign performance evaluation Marketing communication strategy Des ired Candidate Profile Masters or Bachelors Degree with distinction or first-class from a top university in India; At least 3+ years of teaching experience at a leading university or college and/or professional experience in the last 5 years in the relevant fields (Note: Candidates with formal teaching experience at a university or college are preferred); Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse cultures; Proficient in English language; excellent oral and written communication skills Must possess a working laptop and have access to high-speed (>10 MBPS) stable internet connection; Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided). The candidate needs to be available between 12 pm to 6 pm every day. Roles & Responsibilities LINC Fellows will be responsible for providing: Subject matter guidance to a group of 20-25 undergraduate online students; Support in learning skills like academic writing, research and time management; Conduct 1:1 sessions for doubt-resolution, academic guidance and assessment draft reviews; Guidance on relevant reference material; Assessment marking with long-form feedback Management of discussion forums; and Proactive, prompt and personalised support to student queries and issues. LINC Fellows will be expected to promptly interact with students over email, or calls / online sessions from locations of their convenience (e.g. home, office, etc.).