Integrated Media Planner/Buyer

Integrated Media Planner/Buyer Apply Apply Description Acadia is a modern media and growth agency. We have a bottom-up approach to media that is very accountable and addressable. Media is not “one thing” at Acadia — it can be many things. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees. Enough about us, let’s get to the YOU: You are an experienced Integrated Media Planner/Supervisor who truly wants to not be trapped in a box when it comes to addressable media. You have experience in — and actively seek — your own space of authority, room to innovate and work in a great culture that is focused on employee growth. You consider yourself as a planner/buyer/strategist who loves to be behind the wheel of execution of omnichannel media strategy, including: Researching market trends and audience insight using various intelligence tools Developing media plans that takes into consideration all channels of paid media, their integration and coordination. Launching campaigns in platform adhering to media plan and audience strategy. Building campaign reports and sharing with internal and external stakeholders alike. You have natural communication and presentation skills, with an ability to frame up succinct recommendations for client contacts and internal management. You carry an enthusiastic attitude; a willingness to help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions. Your eye for detail and organization skills work simultaneously on numerous media objectives in a comprehensive method. You are comfortable with service as a POC for providing feedback and recommendations to clients on how to spend their advertising budget, adjust tactics and optimizations to meet KPI. RESPONSIBILITIES Media Strategy and Planning: Design a full-funnel marketing program that considers the role of full funnel media and key tactics to support client objectives (Audience Targeting, Channel Expansion, Creative Messaging, Measurement, Testing and Experimentation) Oversee design and execution of custom media programs to drive business KPIs across all media types (Video, Display, OOH, Native, Streaming Audio, Podcasts) Plan and buy addressable media for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV, OTT) Able to take a client’s true target audience (not demo, but actual audience) and use cutting edge tools and data to build unique and modern media plans Collaborate closely with teammates to share and gain client approval of strategy Foster client relations and support growth of business Work with publishers/media partners to develop effective and bespoke media solutions Manage client-facing reports, budget tracking, measurement and implementation of optimizations to improve performance against KPI Aid in RFP responses and development of new business opportunities for the agency Media Research Analysis: Ability to use various planning tools and methods - or even rely on publisher tools - to make informed media decisions In other words, not relying on some “black box” planning tool that has fake answers (*wink*) Lead collaboration on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization Understand and experienced with tag management, conversion tracking and pixel placement Use unique planning tools to find new types of data to inform a thesis, such as SEO data Qualifications Must: Ideal candidates have ~5 years of experience working in an ad agency/media agency environment. Deep understanding of the digital advertising ecosystem and programmatic landscape Excellent communication and presentation abilities, adept at conveying complex concepts to technical and non-technical stakeholders Strong project management skills, capable of handling multiple projects simultaneously and meeting tight deadlines Self-motivated individual who can work both independently and collaboratively in a fast-paced, dynamic environment What we offer - The Perks A work environment that enthusiastically encourages creativity, risk-taking and growth. Paid Holidays Paid vacation and sick time We are closed Christmas Eve through New Year's Day Solid Health Benefits (medical, dental, and vision insurance) 401k and Equity Grants Education Reimbursements Opportunity for growth that is second to none in the industry