Integrated Segment Marketing Intern

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools and jobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. The purpose of Southwire’s College Programs is to provide valuable experience to students pursuing a bachelor’s degree or higher. Our goal is to give students meaningful work that builds on what they are learning in the classroom. Our programs are project based. Students will receive a project at the beginning of the summer and present it in our project expo at the end of the summer. Our more than seven decades of progressive growth can be attributed to our determination to develop innovative systems and solutions, exercising environmental stewardship and enhancing the well-being of the communities in which we work and live. How will you power what’s possible? Location: Remote Shift: May 17th-Aug 6th Pay Rate: $20.00 – $23.00 Job Description Job Summary/Objective: The purpose of Southwire’s College Programs is to help early career professionals bring together formal learning and productive work to improve their ability to transition from school to work. Southwire provides interns and co-ops with “real world” applications of their academic studies, helpful feedback and coaching, and consideration for employment after graduation. Each student will have a variety of responsibilities and assigned projects that relate to their field of study and be responsible for developing a timeline, progress updates, and final delivery in a senior leadership expo. Note: All new interns and co-ops must begin in the summer rotation. Ready to explore new horizons in your own development as a Southwire Intern or Co-op and help us power what’s possible? Key Responsibilities · Your intern assignment is generally 10-12 weeks, and co-op assignment is generally 16-18 weeks and will include an assigned project and opportunities to present your work. · You will also collaborate on other exciting projects and work with talented peers and inspirational leaders, many of whom began as interns and co-ops themselves. · You will be provided a robust developmental experience through an immersive onboarding and offboarding experience, assigned a mentor, networking opportunities, organized events, activities, and community service /volunteer initiatives. · You will have the opportunity to impact the future of the organization, all the while being exposed to a world-class program community. · Finally, our rising senior interns and co-ops are considered for full-time employment opportunities. Long Description Position Summary This position will support the Integrated Marketing team across Southwire's key business segments, including Energy, Industrial, and OEM. The intern will contribute to strategic marketing initiatives, campaign execution, account-based marketing (ABM) programs, and marketing operations efforts that enhance customer engagement and strengthen Southwire's market presence across critical infrastructure and energy markets. The intern will play a key role in analytics, campaign measurement, and reporting, helping teams make data-informed decisions and optimize marketing performance. Key Responsibilities Support development and execution of integrated marketing campaigns that align with Southwire's strategic growth markets, including utility, data centers, renewable energy, and telecom. Assist in the planning and execution of Account-Based Marketing (ABM) initiatives targeting key customer accounts and strategic market segments. Extract, compile, and analyze campaign performance data to develop insights, dashboards, and reports that support marketing effectiveness and decision-making. Conduct research on customer needs, industry trends, competitive activity, and target accounts to support campaign planning and ABM strategies. Support the creation and coordination of marketing content, sales enablement materials, presentations, digital assets, and campaign resources. Assist with planning and execution of webinars, trade shows, customer events, site visits, and segment marketing initiatives. Support marketing operations activities, including campaign tracking, lead management, reporting, and process improvements. Collaborate with cross functional partners—including product management, sales, and digital teams—to ensure campaign alignment and data accuracy. Perform additional marketing operations or campaign support tasks as needed based on evolving team priorities. Qualifications Minimum 2.5 GPA. Must be currently enrolled in an accredited college/university pursuing a degree in Marketing, Business Administration, or Communications Reliable transportation to and from work. Ability to work effectively both independently and as part of a team. Strong organization, planning, and analytical skills. Excellent written and verbal communication skills. Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) or other relevant tools. Benefits We Offer: 401k with Matching & Pension Plan (Eligible for Pension after 1,000 Hours Worked) Flexible Work Schedules Southwire is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.