Internship: Global Consumer Financial Services, Marketing, Digital Marketing & Martech [Jan to Jun 2027]

WHO WE ARE:

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Play a key role in delivering data-driven marketing experiences that enhance customer engagement across OCBC's digital channels. As a Digital Marketing & Martech Intern, you'll be part of a dynamic team that leverages marketing technology, analytics, and personalization tools to optimize digital experiences and drive marketing effectiveness.

You'll have the opportunity to gain hands-on exposure to leading martech platforms, digital analytics, SEO, and personalization initiatives while developing valuable skills in marketing technology, data analysis, and customer engagement.

How You Succeed

To excel in this role, you'll need to be curious, analytical, and comfortable working with digital platforms and data. You'll collaborate with stakeholders across marketing, technology, and business teams to support digital marketing initiatives and enhance customer experiences through technology-enabled solutions.

Your ability to learn new tools quickly, interpret data, and manage multiple priorities will be key to supporting impactful marketing initiatives and driving meaningful business outcomes.

What You Do

Your responsibilities will include:

• Marketing Analytics & Reporting: assist in maintaining and enhancing Adobe dashboards to support campaign performance tracking and business reporting

• Digital Insights: generate reports and analyse marketing performance data to provide actionable insights and recommendations

• SEO Optimisation: support search engine optimisation initiatives through operational activities that improve digital visibility and customer reach

• Martech Platform Support: gain hands-on experience supporting the implementation and utilisation of marketing technology tools and platforms

• Personalisation Initiatives: assist with Adobe Target deployment activities and support customer personalisation programmes across digital channels

• Teamsite Management: manage ad-hoc team site requests, content updates, and maintenance activities to ensure accurate and up-to-date information

• Stakeholder Collaboration: work closely with marketing, technology, and business stakeholders to support digital marketing projects and initiatives

• Ad-hoc Projects: provide support on digital marketing, customer engagement, martech, and analytics-related projects as assigned

Who You Work With

Global Consumer Financial Services helps individuals and businesses achieve their financial aspirations through innovative banking and digital solutions. Within Marketing, the Digital Marketing & Martech team drives the use of technology, data, and analytics to create personalised customer experiences and maximise the effectiveness of digital marketing initiatives.

You'll work alongside digital marketers, martech specialists, data analysts, and technology partners, gaining valuable exposure to how marketing technology and analytics are used to engage customers and support business growth in a leading financial institution.

Who You Are

• Open to learning and feedback

• Strong sense of curiosity and interest in digital marketing and technology

• Analytical and comfortable working with data and performance metrics

• Organised and able to manage multiple priorities effectively

• Strong communication and interpersonal skills

• Detail-oriented with a focus on accuracy and quality

• Proactive, resourceful, and willing to take initiative

• Comfortable learning and working with digital platforms and marketing technologies

• Experience with digital analytics platforms such as Google Analytics is preferred

• Interested in marketing technology, data analytics, SEO, and customer experience optimisation

• Currently pursuing an undergraduate or postgraduate degree

Learning Objectives

This internship will provide you with:

• Exposure to marketing technology platforms and the martech ecosystem within a leading financial institution

• Hands-on experience working with digital analytics and reporting tools, including Adobe dashboards

• Opportunities to develop skills in marketing performance reporting and marketing analysis

• Exposure to SEO optimisation techniques and digital marketing best practices

• Practical experience supporting customer personalisation initiatives through Adobe Target and related platforms

• Opportunities to collaborate with stakeholders across marketing, technology, and business functions

• Experience working with digital platforms and understanding how data supports customer engagement strategies

• Enhanced analytical, problem-solving, stakeholder management, and communication skills through participation in real business initiatives

What we offer:

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

Opportunity Starts Here

Let’s build the bank we need for the future we want. Find the best version of yourself in a friendly, supportive team. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here

Who We Are

As the longest established Singapore bank, formed in 1932 from the merger of three local banks, we have grown from strength to strength to become a regional financial services group.

With a deep history in Asia, we offer the most comprehensive coverage across ASEAN and Greater China, complemented with a presence in the leading economies of New York, London and Sydney.

We are the second largest financial services group in Southeast Asia by assets with one of the world’s highest credit rating (Aa1 by Moody’s and AA- by both Fitch and S&P).

We offer private banking services through our wholly-owned subsidiary, Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.

Our insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia.