JO-20254: Appointment Setter/Lead Generator

Job Responsibilities

Appointment Setting

• Contact potential clients through cold calls, emails, and LinkedIn messages
  

• Qualify leads and schedule appointments with decision-makers
  

• Coordinate calendars and manage follow-ups to ensure show-up rates
  

• Maintain accurate appointment data and communication logs in CRM systems
  

Lead Generation

• Research and identify businesses in Melbourne that are a good fit for digital marketing solutions (SEO, social media, paid ads, etc.)
  

• Use tools such as LinkedIn Sales Navigator, Apollo, or similar platforms to gather lead data
  

• Create and manage lead lists based on industry, business size, and location
  

• Monitor lead quality and recommend optimization strategies for better targeting
  

• Capture key information including industry, decision-maker contact details, and marketing needs
  

• Collaborate with the marketing team to align lead quality with campaign goals
  

Cold Outreach

• Craft and personalize cold outreach messages tailored for the Melbourne audience
  

• Execute outbound email and messaging campaigns
  

• Engage prospects through compelling value propositions and follow-up sequences
  

• Track engagement and optimize messaging for higher conversion
  

Digital Marketing Business Support

• Understand the digital marketing services offered (e.g., SEO, PPC, social media, web design)
  

• Communicate effectively the value and benefits of services during outreach
  

• Support the sales pipeline by generating interest aligned with service offerings
  

• Provide feedback to the marketing team on trends and prospect objections
  

• 3-4 years experience in appointment setting, lead generation, or sales support.
  

• Previous experience working with digital marketing or creative agencies is highly preferred
  

• Proficiency in Microsoft Office 365 (Word, Excel, etc.)
  

• Strong general computer skills and technical aptitude
  

• Familiarity with LinkedIn and other social media platforms
  

• Strong understanding of digital marketing services (SEO, Ads, Social Media, etc.)
  

• Familiarity with Australian business culture, especially Melbourne-based SMEs
  

• Excellent English communication skills (spoken and written)
  

• Proficient with CRM and outreach tools (e.g., GoHighLevel)
  

• Proficient with task management tool like Click-up
  

• Ability to work independently and within a team in a remote setup.
  

• Experience working in the Australian market is a strong advantage.
  

• Strong organizational and time-management skills with attention to detail.
  

• Ability to perform under pressure and meet sales targets and deadlines.