Junior Manager Marketing Activation - Southern and Eastern Europe

We are the company that brings a smile to children’s faces. Our mission is to put a smile on 8 billion faces, and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best-tasting, sustainable No.1 kids’ drink.

We are looking for a Marketing Activation Specialist to join our Marketing team. Reporting to the Marketing Activation Manager Southern & Eastern Europe and working closely with the European Sales team, you will support the successful activation of the Capri-Sun brand across a diverse portfolio of markets.

You will take operational ownership of marketing activation across the Baltics, Hungary, Greece, Cyprus, Kosovo and the Balkans, working closely with distributors, Sales teams, agencies and internal stakeholders to translate regional brand priorities into impactful local execution.

RESPONSIBILITIES

Marketing Activation & Market Support

• Take operational ownership of marketing activation across assigned markets, translating regional brand priorities into effective local activation plans in collaboration with distributors and Sales.
• Develop and manage annual activation calendars, adapting and implementing campaigns to meet local market needs.
• Manage activation projects end-to-end, coordinating timelines, agencies, internal stakeholders and deliverables to ensure execution on time, within scope and in line with brand objectives.
• Build strong working relationships with distribution partners, supporting and challenging local activation plans and following up on agreed actions.
• Act as the key Marketing point of contact for assigned markets, ensuring clear and timely communication.
• Manage activation and media spend against agreed budgets, identifying deviations and recommending corrective actions where required.

Consumer & Media Activation

• Manage organic social media channels across assigned markets, including content planning, publishing and performance tracking.
• Execute paid media campaigns for selected markets and manage creative and media agencies against agreed objectives, timelines and deliverables.
• Develop and adapt campaign assets in collaboration with internal stakeholders, agencies and local partners.
• Coordinate and maintain brand websites across assigned markets, ensuring content remains accurate, relevant and up to date.

Brand Assets & Trade Marketing

• Manage the development of artwork, POS materials and merchandising projects from initial briefing through to delivery.
• Ensure marketing materials comply with global brand guidelines and relevant local market requirements.
• Coordinate internal and external approval processes ahead of production and market deployment.
• Support the development of sales presentations, trade materials and customer-facing marketing tools.

Performance & Insights

• Analyse market, consumer and Nielsen data to identify trends, opportunities and competitive insights, translating these into practical recommendations.
• Evaluate activation and campaign performance against agreed KPIs, identifying key learnings and opportunities to improve future activity.
• Prepare regular reports, presentations and business updates for internal stakeholders, Sales teams and distribution partners.

YOUR PROFILE

• Bachelor’s degree in Marketing, Business Administration or a related field, or equivalent relevant professional experience.
• 2–4 years of relevant experience in consumer marketing, trade marketing, brand activation or a similar marketing role, ideally within FMCG.
• Experience coordinating marketing campaigns or activation projects across multiple markets, customers or external partners.
• Strong project management and organisational skills, with the ability to manage multiple priorities, stakeholders and deadlines simultaneously.
• Strong analytical capabilities and a commercial mindset, with the ability to turn market and performance data into actionable recommendations.
• Excellent communication and interpersonal skills, with the confidence to collaborate across functions, cultures and external partner organisations.
• Fluent English and Polish are required.
• Strong Excel and PowerPoint skills; experience with Nielsen or comparable market and consumer data is an advantage.
• Working knowledge of digital and social media activation, campaign performance metrics and agency collaboration.
• Comfortable working independently in a hybrid/remote environment and across multiple countries.
• Proactive, adaptable and ownership-driven, with the ability to take projects from planning through to execution.
• Collaborative team player who enjoys building strong relationships with both internal stakeholders and external partners.
• Willingness to travel within the region as required.

WHAT YOU CAN EXPECT

• Competitive base salary and benefits package.
• A commitment to our sustainability ambition: to become the most sustainable kids’ drink in the world.
• The opportunity to work with the world’s biggest kids’ drink brand, available in markets around the world.
• A fast-paced, international environment with ambitious growth plans.
• Flat hierarchies and the opportunity to take real ownership and make an impact.

Who We Are

We are the company that makes the whole world smile. And we do it 6 billion times a year – whenever someone drinks one of our products!

We’re thrilled about the great taste and natural ingredients in our products, and about how fun it is to drink Capri Sun. Our cult favorite brand, Capri Sun, is beloved by the young and young at heart in over 100 countries. We are the number one children’s beverage brand and the fourth largest juice brand worldwide.

We have over 24 production sites around the world, and we cooperate with companies like the Kraft Heinz Company and Coca-Cola in longstanding partnerships.

Our offices are based in Switzerland, Germany, United Kingdom, France, Austria, Poland, Dubai and China.

At Capri-Sun you'll find all the characteristics of a privately-owned business, where our owner Dr. Hans-Peter Wild has grown the business through a ‘can do’ attitude with focus on innovation and quality.

We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship and solidarity. Our culture is open, entrepreneurial and fun with a strong focus on performance and growth opportunities.

Working for Capri Sun means being able and empowered to make a real impact!

Our Values

Are you thirsty to grow?

We are the best employer for all those who focus on solutions, want to assume responsibility and value the opportunity to succeed together with inspiring, professional colleagues.

If you feel the same thirst for growth, appreciate flat hierarchies and have a “can do” spirit and a contagious smile, we might be just the right place for you!

Awards

Our employees are top performers and the driving force behind our everyday growth. Of course, they need an excellent working environment to do so! During the last couple of years, we have worked hard at offering exactly this: a working environment in which our employees can excel.

We are all the more proud that the renowned Top Employer Institute has distinguished us once again as Top Employer for Switzerland & Germany this year!

Moreover, we have been recognized a Best Managed Company in Switzerland for operating at the highest levels of business excellence.