Junior Market Research Analyst – Hindi Fluency Essential

ROLE - Junior Market Research Analyst - Fluency in Hindi Essential

LOCATION - Singapore, Hybrid ( Minimum 3 days in office )

SALARY -$45,360 - $48,000 for this role plus up to 10% performance bonus

We are recruiting on behalf of a fast-growing market technology company with a focus on ad testing, founded in 2015 and entirely independent. They maximise the effectiveness of media by understanding the most important contribution to a campaign — the creative. Their rigorous approach helps advertisers understand what creatives work, and just as importantly, why. They work with some of the biggest brands in the world, partnering to drive creative and messaging strategy forward. Their offering is underpinned by best-in-class creative pre-testing solutions, cloud-native and scalable systems, and a large in-house engineering team. Within the company there is a wealth of experience in media strategy, planning, data science, qualitative research, software and data engineering. Operations are global, spread across APAC, EMEA and NA with offices/hubs in Singapore, London, New York, McLean and Melbourne. They work asynchronously across regions and have local hybrid working policies.

The Role

We are looking for a Junior Market Research Analyst to join a growing team. You will support delivering quantitative and qualitative research that gets under the skin of clients' business and marketing objectives. Research areas include but are not limited to deep and relevant consumer insight on behaviours, habits, sentiments, and preferences which will drive forward creative development, media strategy, planning, and optimisation. Enabled by in-house technology, this company is uniquely positioned to create truly useful and accessible insights for clients. They merge traditional qualitative research techniques with a quantitative assessment of users, allowing them to understand the underlying attitudes that drive behaviours.

Responsibilities

• Meeting internal and external stakeholders to understand research needs
• Supporting the execution of projects and creation of high quality outputs, delivering against the agreed client brief
• Using the appropriate tools and techniques to execute robust research as directed by your manager. Typically research will be a mixture of quantitative and qualitative analysis including:
• Designing and commissioning surveys based on objectives, past performance and existing market knowledge
• Using statistical techniques such as cluster analysis to identify groupings of users based on behavioural patterns
• Consumer sentiment analysis for brands and their campaigns through the use of social insight tools and/or open-ended survey analysis, leveraging Generative AI tools to assist in summarising qualitative responses and conducting initial sentiment extraction
• Managing the recruitment of panelists and assessing the quality of the respondent data to ensure a robust and representative sample
• Analysing and interpreting results to generate clear and robust audience insights
• Supporting the generation of reports

Requirements

• Bachelor's degree that demonstrates strong communication and analytical skills such as an applied quantitative field
• Strong academic record or equivalent practical experience
• Strong analytical skills, with the ability to identify business questions, analyse data, draw conclusions, and develop actionable recommendations
• An affinity for new technologies, including a working knowledge of, or strong interest in, Generative AI tools and how they can be applied ethically and accurately to data synthesis
• Interested and open to working with a new platform or learning a scripting language
• Proficient with Microsoft Excel and experience with SQL
• Diligent and attentive to detail, able to deliver work and resolve issues in a timely and efficient manner
• Strong organisational and project management skills
• Excellent verbal and written communication skills
• Native or bilingual fluency in Hindi is essential — candidates without this will not be progressed

You'll stand out if you have

• Ability to write concise, direct and balanced surveys which will effectively generate a relevant and unbiased data set
• Experience using statistical techniques and/or programming languages such as R and Python

What's on Offer

• Attractive salary package: S$45,360 – S$48,000 benchmarked against industry standard
• Performance bonus of up to 10%
• Hybrid working — minimum 3 days in the Singapore office
• Health insurance
• 21 paid annual leave days + 11 public holidays per year

This is an excellent opportunity for an analytically minded research or marketing professional to grow their career within a fast-moving, technology-led business working with world-class brands. Candidates must have the right to work in Singapore. Visa sponsorship / Employment Pass is unfortunately is not available for this role.