Junior Performance Marketing Specialist (Paid Acquisition & Growth)

About the Role

We are looking for a Junior Performance Marketing Specialist (Paid Acquisition & Growth) to join the Growth team of a fast-growing international consumer AI technology company. This is a hands-on performance marketing opportunity focused on launching, managing and optimising paid acquisition campaigns across mainstream digital advertising platforms, including Meta, TikTok, Google, Instagram and Reddit.

You will be responsible for managing campaigns directly, testing new audiences and creatives, analysing performance data and implementing improvements that drive customer acquisition and commercial growth. Working closely with the CMO & Co-founder and the wider Growth team, you will gain exposure to consumer marketing at scale while developing towards independently managing larger advertising budgets.

The ideal candidate already has practical experience running paid campaigns, understands key performance metrics such as CAC, ROAS and conversion rates, and can demonstrate measurable improvements resulting from their own actions. This is an execution-focused position rather than a purely analytical or reporting role. We are looking for someone who enjoys working directly within advertising platforms, experimenting with campaign strategies and continuously improving results.

Key Responsibilities

• Launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.

• Take direct ownership of individual campaigns, including setup, monitoring, testing and performance optimisation.

• Manage campaigns across platforms such as Meta, TikTok, Google, Instagram, Reddit or comparable consumer acquisition channels.

• Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates and other commercial performance indicators.

• Analyse campaign data to identify opportunities for improving acquisition efficiency and overall performance.

• Design and execute structured tests across audiences, targeting strategies, advertising creatives and campaign configurations.

• Evaluate test results and implement data-driven changes to improve campaign outcomes.

• Identify underperforming campaigns and take proactive steps to optimise results.

• Track individual campaign contributions and communicate actions, decisions and measurable improvements.

• Collaborate with the Growth team on acquisition strategies, creative testing and performance initiatives.

• Research emerging consumer acquisition opportunities and advertising platform developments.

• Support continuous experimentation to improve conversion, customer acquisition and marketing efficiency.

• Develop the skills and experience required to independently manage larger advertising budgets.

• Work closely with the CMO & Co-founder to support the company's consumer growth objectives.

Requirements

• Hands-on professional experience in performance marketing, paid acquisition or media buying.

• Proven experience personally launching, managing and optimising paid advertising campaigns.

• Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads.

• Strong understanding of CAC, ROAS, conversion rates and commercial campaign performance.

• Ability to demonstrate individual campaign ownership and clearly explain specific actions taken to improve results.

• Experience testing advertising creatives, audiences, targeting strategies or campaign structures.

• Ability to interpret campaign performance data and translate insights into practical optimisation decisions.

• Strong analytical thinking and a results-oriented approach.

• Comfortable working directly within advertising platforms and taking responsibility for campaign execution.

• Ability to communicate measurable campaign results and distinguish personal contributions from broader team achievements.

• Strong experimentation mindset and willingness to continuously test and refine acquisition strategies.

• Excellent organisational skills and attention to detail.

• Ability to work independently and collaborate effectively with an international remote team.

• Fluent written and spoken English.

• Willingness to work under a B2B contractor agreement.

Benefits

• Fully remote working arrangement from Europe or Asia.

• Competitive compensation package aligned with experience.

• B2B contractor engagement.

• Opportunity to work in a rapidly growing international consumer AI business.

• Direct collaboration with the CMO & Co-founder.

• Hands-on exposure to consumer acquisition campaigns and growth strategies.

• Opportunity to develop towards independently managing larger advertising budgets.

• Strong focus on experimentation, campaign optimisation and measurable performance.

• International working environment with a collaborative Growth team.

• Opportunity to strengthen practical expertise across leading digital advertising platforms.

• Professional growth opportunities within an innovative AI-focused organisation.