Junior PPC Media Buyer Specialist / Junior PPC Strategist (Full-Time - Remote)

We are looking for a self-motivated and detail-oriented Junior PPC Media Buyer to join our growing digital marketing team.

This is an execution-focused role for someone with approximately 1–2 years of paid advertising experience who wants to develop their skills across Google and Meta advertising, with opportunities to gain experience with LinkedIn Ads.

You will work closely with Senior PPC Specialists to build, manage, monitor, and optimize paid advertising campaigns for a range of international clients.

This role offers an opportunity to gain valuable experience working with international clients and campaigns. You will develop practical paid media skills, learn from experienced PPC professionals, and build a foundation for future career growth in the international digital marketing industry.

Our PPC campaigns are primarily lead-focused, with a strong emphasis on generating measurable business results rather than simply driving traffic or clicks. Experience with B2B and B2C advertising is beneficial, particularly B2B lead generation.

We're looking for someone who is organized, self-motivated, analytical, detail-oriented, and comfortable working independently while knowing when to ask for support.

• Work arrangement and Hours:
• Fully remote
• Full-time, 135 hours per month
• Experience:
• Approximately 1-2 years of hands-on PPC or paid media experience
• Monthly retainer:
• R15,000-R25,000 per month
• Final compensation will be determined based on experience, technical ability, strategic capability, and demonstrated results.
• Working hours:
• Flexible, with work generally completed during your preferred schedule. Client meetings or team requirements may occasionally take place during South African evening hours (16:00–20:00).
• Client management:
• The Junior Media Buyer should be able to manage multiple accounts under the overarching supervision and guidance of a Senior PPC Specialist.
• International client base:
• Work with international clients, gaining exposure to different industries, markets, and advertising strategies.
• Communication:
• Strong written and verbal English communication skills are required.
• Remote work requirements:
• A reliable internet connection and backup power solution are required to maintain availability during load-shedding, particularly during scheduled client meetings and essential working hours.

Applicants should have:

• Approximately 1-2 years of hands-on PPC or paid advertising experience.
• Practical experience with Google Ads and/or Meta Ads.
• An understanding of lead generation and conversion-focused advertising.
• Experience writing effective ad copy (copywriting).
• A basic understanding of conversion tracking and attribution.
• Experience working with Google Tag Manager (GTM).
• Experience using reporting and analytics platforms.
• Strong attention to detail and a self-motivated approach to work.
• The ability to manage multiple campaigns and deadlines.
• Good written and verbal English communication skills.
• Reliable internet access and backup power for remote work.

Formal qualifications are not required if the candidate can demonstrate strong practical knowledge and a willingness to learn. Relevant PPC courses, certifications, or industry qualifications are beneficial.

The following experience would be advantageous:

• B2B and/or B2C paid advertising experience, particularly B2B lead generation.
• Experience with LinkedIn Ads.
• Experience working with international clients or campaigns.

PPC Campaign Management

• Assist with building, launching, and managing paid advertising campaigns across Google and Meta, with opportunities to support LinkedIn campaigns.
• Conduct keyword, audience, and competitor research.
• Assist with campaign structure, targeting, budgets, bidding, and ad scheduling.
• Write and test PPC ad copy.
• Monitor campaign performance and identify optimization opportunities.
• Make approved campaign optimizations based on performance data.
• Conduct basic A/B testing of ads, audiences, and campaign elements.
• Ensure campaigns follow platform and client requirements.

Lead Generation & Conversion Tracking

• Monitor campaigns with a focus on leads, conversions, and cost per lead.
• Understand the difference between traffic metrics and meaningful business outcomes.
• Assist with conversion tracking and troubleshooting.
• Work with Google Tag Manager and other tracking tools.
• Check that forms, calls, and other lead actions are being tracked correctly.
• Assist with identifying tracking or attribution issues and escalate more complex issues when required.

Reporting & Analysis

• Monitor PPC performance across relevant platforms.
• Analyse metrics such as impressions, clicks, CTR, CPC, conversions, conversion rate, and cost per lead.
• Assist with monthly reporting and dashboard updates.
• Identify significant performance changes and investigate potential causes.
• Provide data and insights to support optimization and client reporting.
• Assist with connecting advertising performance to overall lead-generation goals.

Team & Client Support

• Support Senior PPC Specialists with campaign research, setup, optimization, and reporting.
• Keep campaigns, tasks, and documentation organized and up to date.
• Communicate progress, questions, and blockers clearly.
• Follow established PPC processes and quality standards.
• Attend internal training and meetings.
• Participate in client meetings where appropriate for learning and development.
• Take increasing ownership of campaigns as skills and experience develop.

Applicants should have knowledge of or an interest in developing skills across:

• Google Ads
• Meta Ads
• LinkedIn Ads
• B2B and B2C paid advertising
• PPC copywriting
• Audience and keyword research
• Campaign structure and targeting
• Conversion tracking
• Google Tag Manager
• Google Analytics 4
• Reporting and analytics
• Landing page and conversion optimization
• A/B testing
• Performance analysis
• Lead attribution

Experience with tools such as Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Google Tag Manager, GA4, Looker Studio, HubSpot, GoHighLevel, or similar platforms is advantageous.

Relevant Google Ads, Meta, LinkedIn, or other recognized PPC certifications and courses are also beneficial.

Success will be measured by:

• Accuracy and quality of campaign setup and management.
• Consistent completion of assigned work and deadlines.
• Campaign performance and optimization.
• Lead volume and cost efficiency.
• Quality of conversion tracking and reporting.
• Ability to identify and investigate performance issues.
• Quality of ad copy and testing.
• Attention to detail.
• Reliability and communication.
• Increasing independence and ownership.
• Continued development of PPC and digital marketing knowledge.
• Contribution to overall client lead-generation performance.