Media Buyer (Meta Ads & GoHighLevel) | Remote

Media Buyer (Meta Ads & GoHighLevel) | Remote

Location: South Africa (100% Remote)

Job Type: Full-Time

Working Hours: Monday – Friday | US Eastern Time (EST/EDT)

Salary: Competitive USD Salary (Based on Experience)

About Social Refresh

Social Refresh is a US-based digital marketing and growth agency helping businesses scale through performance marketing, lead generation, sales systems, and customer acquisition strategies.

We work with ambitious businesses across various industries, helping them generate qualified leads, improve conversion rates, and build predictable growth through effective digital marketing strategies.

As we continue to grow, we're looking for a highly skilled, analytical, and results-driven Media Buyer to join our remote team in South Africa.

This is an opportunity for someone who understands the full customer acquisition journey, from running high-performing Meta Ads campaigns to building funnels that turn leads into paying customers.

About the Role

We're looking for an experienced Media Buyer who specialises in Meta Ads, funnel building, and lead generation.

This isn't just a role where you'll be launching ads and monitoring performance. We need someone who understands how paid advertising, landing pages, funnels, CRM systems, and conversion optimisation work together to drive measurable business results.

You'll take ownership of Meta advertising campaigns, build and optimise conversion-focused funnels, and continuously identify opportunities to improve campaign performance.

Hands-on experience with GoHighLevel is essential.

The ideal candidate is someone who can think strategically while remaining highly involved in the technical execution.

Key Responsibilities

Meta Ads Management

• Plan, launch, manage, and optimise Meta advertising campaigns across Facebook and Instagram.
• Develop effective campaign strategies focused on lead generation, customer acquisition, and conversions.
• Manage campaign budgets and continuously optimise performance to maximise ROI.
• Conduct audience research, targeting, retargeting, and campaign testing.
• Monitor and analyse key performance metrics, including CPL, CPA, ROAS, CTR, and conversion rates.
• Identify underperforming campaigns and proactively implement improvements.
• Collaborate on creative strategies, ad copy, and testing opportunities.

Funnel Building & Optimisation

• Build, manage, and optimise high-converting landing pages and sales funnels.
• Develop lead generation funnels designed to convert paid traffic into qualified leads.
• Identify opportunities to improve conversion rates throughout the customer journey.
• Conduct A/B testing across landing pages, funnel structures, and conversion elements.
• Ensure advertising campaigns and funnels are aligned to deliver measurable results.

GoHighLevel & CRM Management

• Build and manage funnels directly within GoHighLevel.
• Set up forms, landing pages, pipelines, workflows, and automations.
• Connect advertising campaigns with CRM systems to ensure accurate lead tracking.
• Implement lead capture, follow-up sequences, and automated workflows.
• Troubleshoot technical issues relating to funnels, integrations, and lead tracking.

Performance Tracking & Reporting

• Track campaign performance and provide clear, actionable insights.
• Analyse lead quality, conversion rates, and acquisition costs.
• Identify opportunities to improve overall marketing performance.
• Maintain accurate campaign reporting and communicate results to internal stakeholders.
• Take ownership of campaign performance and continuously work towards improving results.

What We're Looking For

Essential Requirements

• Proven experience managing Meta Ads campaigns, preferably within a digital marketing agency.
• Strong hands-on experience with Facebook Ads Manager and Meta Business Suite.
• Demonstrated experience building and optimising lead generation funnels.
• Practical, hands-on experience with GoHighLevel is required.
• Strong understanding of conversion tracking, Meta Pixel, and campaign attribution.
• Experience managing advertising budgets and optimising campaigns against performance targets.
• Strong analytical skills and the ability to interpret campaign data.
• Experience with A/B testing, audience targeting, and conversion rate optimisation.
• Excellent written and verbal English communication skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Comfortable working remotely during US business hours (EST/EDT).

Highly Advantageous

• Previous experience working with US-based clients.
• Experience managing multiple client accounts simultaneously.
• Experience with service-based businesses and lead generation campaigns.
• Knowledge of CRM integrations, automation tools, and lead nurturing strategies.
• Experience with Google Analytics, Google Tag Manager, and conversion tracking.
• Familiarity with AI tools used to improve marketing efficiency and campaign performance.

Who Will Thrive in This Role?

We're looking for someone who is:

• Results-driven: You focus on generating leads, improving conversions, and delivering measurable results.
• Proactive: You identify problems, recommend solutions, and take initiative without needing constant direction.
• Analytical: You enjoy working with data and using performance insights to make better decisions.
• Technically confident: You're comfortable building funnels, setting up integrations, and troubleshooting campaign issues.
• Detail-oriented: You understand that small mistakes in tracking, targeting, or funnel setup can impact results.
• Accountable: You take ownership of your campaigns and the results they produce.
• Adaptable: You're comfortable working in a growing business where priorities can evolve quickly.
• Tech-savvy: You're excited about leveraging technology, automation, and AI to work smarter.

What We Offer

• 100% remote opportunity based in South Africa.
• Competitive USD-based compensation.
• Opportunity to work with US-based businesses across different industries.
• Exposure to a variety of advertising campaigns and growth strategies.
• A collaborative, entrepreneurial, and fast-growing environment.
• Opportunity to take ownership of campaigns and contribute directly to business growth.
• Long-term growth opportunities as Social Refresh continues to expand.

How to Apply

If you're an experienced Media Buyer who knows how to generate results through Meta Ads and build funnels that convert, we'd love to hear from you!

We're particularly interested in candidates who can demonstrate real campaign results, practical funnel-building experience, and strong GoHighLevel knowledge.

Shortlisted candidates will be invited to complete a brief video introduction and a practical skills-based assessment as part of our recruitment process.

Apply today and join the Social Refresh team!