Junior TikTok Media Buyer

About Us Bublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact. Job Description This is a remote position. About Us: We are a rapidly growing e-commerce company specializing in the health and wellness sector. We are heavily invested in scaling our brand on TikTok and are looking for a highly motivated, proactive, and data-driven Junior TikTok Media Buyer to take ownership of our paid media efforts on the platform. This is an exciting opportunity for an ambitious individual to be involved in every element of scaling our TikTok program, with a clear path to leading the media buying function. The Role: The Junior TikTok Media Buyer will be responsible for the end-to-end execution, management, and optimization of all paid advertising campaigns on TikTok, with a primary focus on driving Gross Merchandise Value (GMV) for our TikTok Shop. You will play a critical role in translating creative strategy into profitable, scalable campaigns. Key Responsibilities: Campaign Management & Scaling: Execute, manage, and aggressively scale TikTok advertising campaigns, with a deep focus on GMV Max ads to maximize total channel ROI and sales on TikTok Shop. Performance Analysis & Optimization: Daily monitoring of ad performance, meticulously analyzing key metrics (ROAS, CPA, CTR, etc.) to identify trends, troubleshoot issues, and implement data-driven optimizations for campaigns and ad sets. Creative Strategy Execution: Work closely with the creative team to implement a rigorous testing framework for various ad formats (UGC, product demos, lives, etc.), ensuring the successful deployment of high-performing creative assets. Affiliate Ecosystem Integration: Maintain a strong understanding of the wider TikTok Shop ecosystem, including Seller Central , Ads Manager , and the Affiliate Community , to ensure paid media strategies are aligned and fully leveraging affiliate-driven opportunities. Budget Management: Manage daily and lifetime media budgets efficiently to hit target return on investment (ROI) goals and support ambitious scaling plans. Strategy & Growth: Contribute to the overall TikTok growth strategy, staying current with platform updates, new ad products, policies, and competitor activity. Reporting: Prepare and present concise performance reports and actionable insights to management. Qualifications & Experience: Proven Experience: Demonstrated hands-on experience running and scaling e-commerce campaigns on TikTok, specifically with GMV Max ads . Platform Proficiency: Solid working knowledge of TikTok Ads Manager , TikTok Shop Seller Center , and the Affiliate Ecosystem (Community, campaign creation, commission structures) . Creative Understanding: Strong foundational understanding of what constitutes a high-performing creative on TikTok and the ability to effectively communicate creative needs based on performance data. Analytical Skills: Highly analytical with the ability to turn complex data into clear, executable media buying decisions. Platform Diversity (A Bonus): Experience running paid media on other platforms (e.g., Meta/Facebook/Instagram, Google, Pinterest, etc.) is a plus. Candidate Profile: Proactive & Self-Motivated: Takes initiative to identify problems and propose solutions without extensive prompting. Driven to continuously improve and master the role. Growth Mindset: Motivated to get better at your job with a future goal of leading a media buying team. Effective Communicator: Exceptional written and verbal communication skills, able to articulate complex campaign performance and strategy clearly and professionally to both technical and non-technical stakeholders. Salary Range: $1,200 - $1,500 USD per month Application Screening Questions: To be considered for this role, please provide detailed answers to the following questions: Market Awareness: What are some of the top brands currently running successful paid media campaigns on TikTok Shop right now, particularly in the health and wellness space? Creative Analysis: What type of video creative formats do you see performing best for e-commerce conversion on TikTok? Please provide links to two different example videos and a brief memo (2-3 paragraphs for each) explaining why you believe they are effective. Scaling Experience: What is the maximum daily/monthly spend you have personally scaled a GMV Max ad campaign to, and what was the key optimization lever you used to achieve that scale? Platform Experience: Do you have hands-on paid media buying experience on any other advertising platforms (e.g., Meta/Facebook, Google, etc.)? If so, please specify the platform(s) and the type of campaigns you managed.