About Crazy Mountain:
From George Clooney, Rande Gerber, and Mike Meldman comes a new kind of beer, one created for good times and clear minds.
Crazy Mountain is a premium non-alcoholic lager crafted for those who want to live healthier without giving up the taste, ritual, camaraderie, and satisfaction of holding a cold one. It’s the freedom to live wide open.
Position Overview
Crazy Mountain is seeking a highly motivated, experienced, relationship-driven On-Premise Key Account Manager to drive growth of our premium non-alcoholic beer portfolio within top on-premise accounts. This role is responsible for developing strategic partnerships with high-profile bars, restaurants, hotels, golf courses, entertainment venues, and hospitality groups to establish our brand as the category leader in elevated, alcohol-free beer occasions.
This position blends commercial execution with brand building—owning key accounts, distributor collaboration, menu placements, staff education, sampling, on site marketing and activation strategy. This is a Remote position but must be based out of one of the following cities: Miami, FL / New York, NY / Los Angeles, CA
Key Responsibilities
Grow and manage key on-premise accounts including bars, restaurants, golf courses, hotels, and hospitality groups
Secure menu placements, features, and permanent listings
Drive brand awareness through in-market sampling, tastings, events, and staff education
Partner with marketing to execute campaigns, launches, and zero-proof activations
Collaborate with distributor sales teams to expand distribution and improve execution
Work cross-functionally with Sales and Marketing to align strategy and market priorities
Build simple account plans, forecasts, and promotional calendars
Track performance and share competitive and consumer insights
Identify and execute creative ways for the brand to show up in on-premise accounts to drive visibility, trial, brand recognition and sharing
Help develop and deploy new on-premise POS needed to activate key accounts
Partner with Marketing to bring brand ideas to life in-market, adapting concepts to real account environments
Collaborate closely with Sales and Marketing to align on
market priorities and brand moments/programs
Help shape the
on-premise playbook
as the brand scales nationally
Qualifications
3–5+ years of on-premise or key account experience in beverage alcohol or premium beverages
Experience working with emerging or startup brands strongly preferred
Proven relationship builder with strong negotiation and closing skill
S
Entrepreneurial mindset with the ability to thrive in a lean, fast-moving organization
Hands-on experience executing in-market events and sampling across diverse account types
Willingness to work nights and weekends as needed to support activations and events
Passion for premium brands and the non-alcoholic category
Excellent communication, presentation, and interpersonal skills
Ability to work independently, think strategically, and execute tactically
Willingness to travel frequently (50%+)
Compensation & Benefits:
Competitive base salary + performance-based bonus
Equity participation
Healthcare and other customary benefits