Key Account Manager, Thailand

Key Account Manager – Thailand

Glanbia Performance Nutrition

Join this dynamic team focused on delivering better nutrition for every step of life’s journey

The Opportunity

A vacancy has arisen for a Key Account Manager in Bangkok, on a permanent basis.

This roles purpose is to drive profitable growth of Optimum Nutrition, BSN and Isopure in Thailand. The role owns the offline business (Pharmacy / Health & Beauty, Modern Trade, Specialty Sport, specialist stores and gyms) and leads wider business development: new channels, accounts and partnerships, innovation launches, and support for e-commerce and cross-border growth. Working through our national distributor partner, it turns the annual business plan into growth plans and executes them.

• Translate the Thailand annual business plan into a growth plan by channel, region and category, with sell-out, distribution and portfolio targets; build and track the pipeline of growth opportunities.
• Size market and channel opportunities (market sizing, category trends, whitespace) and build the business cases for new investments.
• Support the annual distributor value chain and terms review and assess route-to-market options for new channels and regions.
• Offline Channel & Key Account Management
• Own offline sell-out and distribution targets across Pharmacy / H&B, Modern Trade, Specialty Sport, specialist stores and gyms.
• Lead annual Joint Business Plans (JBP) with priority key accounts and run quarterly business reviews.
• Negotiate listings, range, visibility and promotion calendars; rebuild the specialist store and gym base and expand beyond Bangkok and the tourist South.
• Direct the distributor’s offline sales team on coverage, ordering, merchandising and in-store execution.
• Open new strategic accounts and channels: national H&B chains, premium grocery, convenience, fitness chains, corporate and institutional (sports clubs, academies, events).
• Build partnerships that drive trial and brand credibility – gyms, Muay Thai and combat-sport camps, running and triathlon events, fitness KOLs and coaches.
• Support e-commerce growth with the e-commerce team: new platforms and resellers, social commerce and affiliate programmes, and online-to-offline links.
• Support cross-border opportunities in Cambodia, Laos and Myanmar served from Thailand.
• Lead Thailand go-to-market for new products and formats (e.g. creatine, hydration, RTD, bars, plant protein): channel plan, listings, distribution targets and launch execution with Marketing.

The Skills you will bring to the team

• Bachelor’s degree or higher in Business, Marketing or a related field; MBA is a plus.
• Experience in sales, key account or Key Account Managerin FMCG, consumer health, pharmacy or sports nutrition in Thailand.
• Proven record of opening new accounts, channels or partnerships and growing them profitably.
• Experience managing business through a distributor; relationships with Thai Modern Trade, H&B and pharmacy chains.
• Understanding of e-commerce and social commerce (Shopee, Lazada, TikTok Shop) is an advantage.
• Strong commercial and analytical skills: business cases, P&L and value chain, forecasting, advanced Excel and PowerPoint.
• Skilled negotiator (JBP, trading terms) and confident presenter to senior stakeholders.
• Fluent Thai and good command of English, both spoken and written.
• Entrepreneurial self-starter with an owner mindset; able to deliver through others in a lean team.
• Willing to travel across Thailand. Passion for fitness and sports nutrition is a plus.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

Where and how you will work

The opportunity will be based in Bangkok, Thailand with hybrid working arrangements available which allows you a greater choice in how you work and live, giving you a better work-life balance.

What we would like to offer you! 

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package including staff discounts, generous family leave policy, health & dental plan, competitive salary, 401K.

About Glanbia

Glanbia is a better nutrition company with three divisions: Performance Nutrition, Health & Nutrition and Dairy Nutrition. Collectively and with our partners we offer an incredible breadth of expertise in nutrition. We employ a team of 5800 people, work with global food and beverage companies, and sell our award-winning and market-leading brands and ingredients in more than 100 countries worldwide

Glanbia Performance Nutrition’s purpose is to inspire people everywhere to achieve their performance goals! We are the world’s leading premium sports nutrition company with Optimum Nutrition, Isopure, SlimFast, BSN, Amazing Grass and Nutramino among the brands in the portfolio today. We have ambitious plans for the future, and as a values-led organisation, we’re focused on driving sustainable business performance the right way.

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates, we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.