Klaviyo / ActiveCampaign Expert (Lead Gen)

Company Description Jello Digital is a performance marketing partner that grows brands on a commission-only basis, earning fees only when revenue increases. The team specializes in full-stack growth across Meta, Google, TikTok, and Native, alongside performance creative, Shopify CRO and UX, and advanced data analytics and attribution. Jello Digital has driven over $115M in additional client sales and managed more than $25M in paid media, scaling 30+ brands in DTC, e-commerce, SaaS, and marketplaces with an average 45% revenue lift in year one. As a Meta and Google Partner with beta access, the company works with a maximum of five brand partners per year, focusing on brands spending $30K+ per month on paid media and ready to scale.

Role Description The Email Marketing Expert will plan, execute, and optimize email campaigns that drive measurable revenue growth for Jello Digital’s brand partners. This contract, remote role includes developing lifecycle and promotional email strategies, building segmented lists, and setting up automated flows using leading ESP platforms. Daily responsibilities involve writing and editing email copy, coordinating with designers, conducting A/B tests, monitoring deliverability, and analyzing performance metrics to improve conversion rates and customer retention. The Email Marketing Expert will collaborate closely with performance marketers and data analysts to align email initiatives with broader paid media and growth strategies.

Qualifications

• Strong Communication and Sales skills to collaborate with partners, understand revenue goals, and craft persuasive email messaging.
• Proficiency in Marketing, Marketing Strategy, and Social Media Marketing to integrate email campaigns within broader performance and growth plans.
• Hands-on experience with email service providers (e.g., Klaviyo, Mailchimp, Braze) and marketing automation tools.
• Proven track record in e-commerce or DTC email marketing, including segmentation, flows, and performance optimization.
• Ability to interpret analytics, run A/B tests, and make data-driven decisions to increase open rates, click-through rates, and revenue per send.
• Strong copywriting and basic design collaboration skills, with attention to brand voice and user experience.
• Comfort working in a remote, fast-paced, performance-driven environment with clear ownership of outcomes.
• Relevant education or training in marketing, communications, or a related field is preferred but not required if experience is strong.