KM - Lead Magnet Resource Designer

1. Role Overview We— Aniya Holloway (Founder, KultreMedia) and Carson Butler (Co-Founder, The Content Stars) —are seeking a talented Lead-Magnet Resource Designer to support two complementary brands: KultreMedia (Paid-Ads Niche) As a paid-ads–focused agency, we run high-ROI Facebook, Google, and YouTube ad campaigns for e-commerce businesses, coaches, and service providers. You will take campaign briefs or recorded walkthroughs (e.g., “How to set up a Lookalike Audience,” “YouTube Ads funnel examples”) and convert them into polished Notion-native lead magnets (budget-tracking spreadsheets, campaign checklists, ad-copy swipe files, audience-research worksheets). Plus : Design matching graphics (cover images, infographics, icons) for each lead magnet—styled to reflect KultreMedia’s data-driven, results-oriented brand aesthetic. The Content Stars (Social Media Marketing for Coaches & Service Providers) We help online coaches and service providers double their revenue in 90 days or less via expert scripting, editing, and consulting. Our organic/social videos (Instagram Reels, YouTube Shorts, tutorial clips) drive engagement and lead generation. You will convert our video content (scripts or recorded walkthroughs) into Notion-based educational resources (checklists, micro-guides, mini-ebooks) that align with The Content Stars’ “no-fluff, actionable” voice. Plus : Create on-brand graphics (resource covers, simple infographics) so viewers see a seamless brand experience from social post → downloadable asset. In practice, each week (or every two weeks), Aniya and Carson will send you: Paid-ads campaign briefs / ad-tutorial recordings (KultreMedia) Organic/social video scripts or recorded clips (The Content Stars) Brand guidelines, color palettes, fonts, and any existing templates Your responsibility is to research, outline, and build each lead magnet in Notion, plus design the corresponding graphics (PNG/JPG) to use on websites, emails, socials, or gated-content landing pages. 2. Companies & Brand Details KultreMedia Founder : Aniya Holloway Niche : Paid-Ads Digital Marketing (Facebook Ads, Google Ads, YouTube Ads) Mission : Build scalable, ROI-driven ad funnels and provide downloadable assets that help clients implement best practices. Brand Style : Clean, data-driven, minimalist—every template or infographics must look professional and trust-worthy (e.g., “KultreMedia 3-Step Campaign Checklist,” “Budget Tracker for Scaling Facebook Ads”). The Content Stars Co-Founder : Carson Butler Niche : Social Media Marketing for Online Coaches & Service Providers Promise : Double clients’ revenue in 90 days or less through the perfect blend of scripting, editing, and strategic consultation. Brand Style : Conversational but authoritative—“no-fluff” language, bold calls-to-action, vibrant covers (website: thecontentstars.com/new ; Instagram: @carsonrapscontent ). 3. Responsibilities & Deliverables 3.1. Paid-Ads Lead Magnets (KultreMedia) Campaign Deep Dive Review each paid-ads campaign brief or recorded tutorial (Facebook/Google/YouTube ad strategy). Identify 3–5 core takeaways or actionable steps (e.g., “How to structure Lookalike Audiences in 4 clicks,” “Key UTM parameters for Google Ads tracking”). Research & Ideation Scan relevant industry forums, ad-management communities (e.g., “Facebook Ads Club”), or client feedback to pinpoint common advertiser pain points. Gather supporting data (quotes, stats) that validate the resource (e.g., “Advertisers who test 3 creatives see 20% lower CPM”). Outline & Notion Build Draft a one-page outline (in Google Docs or Notion) with: Title/Headline (e.g., “KultreMedia: 5-Step YouTube Ads Setup Checklist”) Section Breakdown (Introduction → Steps → Bonus Tips → Next Steps/CTA) Elements : tables for budget tracking, toggle lists for policy notes, fillable worksheets Build the full resource in Notion: Use Notion blocks (tables, callout boxes, toggle lists, embedded screenshots) for an interactive experience. Apply KultreMedia brand guidelines : color palette, font styles, and logo. Configure the page as “View Only” but easily duplicable and exportable as PDF. Graphic Design Create a cover image (1200×628 px ideal)—branded with KultreMedia’s logo, colors, and resource title. Design any infographics , flowcharts, or charts needed (e.g., “Campaign Funnel Flow,” “ROAS Calculator”) in Canva, Photoshop, or equivalent. Export final graphics as optimized PNG/JPG (web-ready, <200 KB each). Collaboration & Iteration Sync with Aniya to confirm brand alignment and messaging. Incorporate feedback within 24 hours; revise Notion page or graphics as requested. Deliver final Notion share-link and all graphic files by the weekly deadline (typically Monday for a Wednesday campaign launch). 3.2. Social/Organic Lead Magnets (The Content Stars) Content Deep Dive Review each script or recorded video clip (Instagram Reel, YouTube Short, tutorial reel) provided by Carson. Identify 3–5 key lessons or tips that can be expanded into a downloadable asset (e.g., “3-Point Instagram Captions Checklist,” “5-Step Funnel Script Template”). Research & Ideation Browse The Content Stars comments, client feedback, or relevant coach-focused forums to determine what extra value the audience needs (e.g., “Sample hooks for service-provider Reels,” “Email swipe file for webinar follow-ups”). Reference any case studies or stats that reinforce why this resource is valuable (e.g., “Clarity of messaging yields 30% higher engagement”). Outline & Notion Build Draft a one-page outline (in Google Docs or Notion) with: Title/Headline (e.g., “The Content Stars: 7-Step Ad Copy Swipe File for Coaches”) Section Breakdown (Introduction → Section 1 → Section 2 → … → Bonus Resources → CTA) Elements : checklists, fillable templates, example scripts, embedded Loom links (if needed). Build the full resource in Notion: Use appropriate Notion blocks (callout boxes, toggle lists, tables) so the page is user-friendly. Apply The Content Stars brand guidelines : colors, fonts, and logos. Ensure export-to-PDF functionality for “Downloadable Guide” CTAs. Graphic Design Design a cover image (1200×628 px) that matches The Content Stars’ vibrant, “double-your-revenue” branding. Include resource title, The Content Stars logo, and a clear CTA. Create any simple infographics or icons (e.g., “Funnel stages,” “Checklist badges”) to embed in the Notion page. Export optimized PNG/JPG assets (<200 KB each) for use in email campaigns, Instagram posts, or landing pages. Collaboration & Iteration Sync with Carson to confirm tone, brand voice, and visual style. Incorporate feedback within 24 hours; finalize Notion page and graphics by the content-drop deadline (usually Wednesday for weekend promos). 4. Required Qualifications Notion Mastery You’ve built 5+ public-facing Notion templates/workspaces (guides, checklists, or interactive pages) showcasing structure, branding, and usability. Paid-Ads Expertise (for KultreMedia work) Familiarity with Facebook/Google/YouTube Ads KPIs (CPM, CPC, CTR, ROAS), funnel logic, and common conversion pitfalls. Social Media Expertise (for The Content Stars work) Understanding of Instagram Reels, YouTube Shorts mechanics, and how to translate short-form video lessons into downloadable assets for coaches & service providers. Content Research & Copywriting Ability to extract key insights from a 3–5 minute ad-tutorial video or social-media script and convert them into a clear, actionable outline. Strong micro-copy skills: headings, subheadings, callouts are concise, benefit-driven, and on-brand (data-driven for KultreMedia; conversational for The Content Stars). Graphic Design Basics Proficiency with Canva , Photoshop , or equivalent to create polished cover images (1200×628 px), infographics, and icons that align with each brand’s style guide. Solid understanding of layout principles: white space, visual hierarchy, typography—so every asset looks professional. Project Management & Communication Highly organized: track tasks in a shared Notion board, meet deadlines reliably, and respond promptly in Slack (or email). 5. Nice-to-Have (Bonus) Skills Lead-Magnet SEO Knowledge of which keywords audiences search (e.g., “Facebook Ads Budget Template,” “Instagram Content Calendar for Coaches”). Previous Lead-Magnet Experience Worked as a “Lead-Magnet Designer,” “Content Resource Specialist,” or similar—specifically packaging paid-ads campaigns or social strategy tutorials into downloadable assets. 6. Work Arrangement & Compensation Location : 100% remote. We are U.S.-based (PST), but you can be anywhere as long as you overlap at least 3 hours per day with PST (UTC-7) . Working Hours : 4–6 hours/day, Monday–Friday, with guaranteed overlap 9 AM–12 PM PST or similar. Commitment : Full-time (30–49 hrs/week) supporting both brands. Rate / Compensation : Per Lead Magnet Tools We Use : Notion : Task management and lead magnet builds Slack : Day-to-day communication Google Drive : Outline drafts, asset storage Adobe Illustrator/Photoshop : Graphic creation Loom & Zoom : Feedback calls & walkthroughs