Knit - Director of Growth Marketing

A little about us… Knit is the AI-native research agency helping brands automate and accelerate primary research. With our Researcher-Driven AI, we’ve condensed the entire quant + qual research process from weeks into days (sometimes hours!) for 50+ enterprise brands — including Amazon, T-Mobile, Mars, NASCAR, and more. We’re on a mission to scale and democratize world-class research. From survey generation to stakeholder-ready reports, our platform is redefining how insights teams operate — and we need your help to push the limits of what’s possible. Overview & Responsibilities The Director of Growth Marketing will play a critical role in scaling Knit’s go-to-market engine . This leader will own the strategy and execution required to consistently generate high-quality Sales Qualified Leads (SQLs), driving predictable pipeline growth through disciplined, data-driven growth programs. You will own growth marketing strategy and execution across targeted paid, organic, content-led, lifecycle, and account-based programs. You will work closely with Sales, SDRs, Product Marketing, Content Marketing, Marketing Operations, RevOps, and the team responsible for events to turn Knit’s positioning and market opportunities into measurable pipeline. You’ll join a team that’s building something category-defining and help shape how some of the world’s most respected brands uncover and activate insights through AI-native research . This is a highly hands-on role for a builder who is equally comfortable developing a campaign strategy, creating a target audience and channel plan, working directly in growth and automation tools, analyzing performance, and improving programs based on results. Reporting to the Head of Marketing, you will have significant ownership over how Knit builds a more predictable and scalable growth engine. This is a hybrid role based in New York City and requires 3 days per week in office. Primary Responsibilities Own Knit’s growth marketing strategy with primary accountability for Sales Qualified Lead (SQL) generation and pipeline contribution. Design, execute, and optimize integrated growth programs across inbound channels, including paid, organic, content, and website conversion partnering with Marketing Operations on outbound and event execution to ensure a cohesive full-funnel strategy. Build and execute lifecycle and customer marketing programs —including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success. Partner with the events owner to develop pre- and post-event campaigns and measure pipeline generated from event investments. This role will not own event logistics or execution. Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes. Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel Manage external agencies and specialized contractors where appropriate, while remaining directly accountable for campaign strategy and performance. Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs. Partner with Content Marketing to brief, prioritize, and distribute content assets that fuel paid, organic, and conversion programs. Partner with Marketing Operations & Revenue Operations to ensure campaigns are properly built, tracked, routed, and measured. What Success Looks Like You’ll be measured primarily by: Pipeline Impact: Marketing-sourced and influenced pipeline consistently meeting agreed targets. SQL Generation: Growth programs produce a reliable volume of high-quality leads that Sales accepts and converts. Growth Efficiency: Improved performance across channels, with clear ROI and predictable forecasting Campaign Execution: Integrated campaigns move quickly from concept to launch and are continuously optimized based on performance. Funnel Conversion: Conversion improves across key stages, including engagement to SQL, SQL to opportunity, and opportunity to pipeline. Cross-Functional Execution: Strong alignment with Sales, Product Marketing, Content Marketing, and RevOps, resulting in fast follow-up and predictable execution. Operational Rigor: Reliable reporting, attribution, and data-driven decision-making across marketing programs. Key Skills & Experience A successful candidate is a senior B2B marketing leader who combines strategic thinking with operational excellence. You’re comfortable owning outcomes, building teams, and partnering cross-functionally to drive growth. Required: 6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations. Proven success driving pipeline and revenue impact in an enterprise GTM motion. Strong experience across growth channels, including paid, organic, content, and events. Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend. Command of marketing analytics, funnel metrics, and performance management. Hands-on experience with modern marketing automation, CRM, and analytics tooling. Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams. Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization Nice to Haves: Background in B2B SaaS, research, data, or analytics platforms. Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees. Prior exposure to AI-driven personalization or growth experimentation tools. Prior experience working closely with RevOps on attribution and GTM systems. Benefits Upon joining the Knit team, you will receive a competitive salary + commission plan, Equity Options, Healthcare (medical, dental, and vision), and Additional Coverage, a company laptop and one-time, onboarding Technology Stipend, a 401(k) with company match, flexible time-off, hybrid working, and more! Our Company Values We are the Championship Team. This means we: Are 1% better every day: We approach situations with a growth mindset and ask, “How can we make the business better?” and “What would it take?” Play to win: We set audacious goals and push ourselves to achieve them with a bias towards action (When we see a need, we take initiative, and hold ourselves accountable to seeing it through). Keep the main thing the main thing: Identify what has the biggest impact and prioritize to focus on it.