Landing Page Designer/DTC Ecommerce

Performance Landing Page Designer & Builder – DTC Ecommerce/CRO

Company: Londontown

Position: Full-Time, Remote

Hours: Monday–Friday, 8:00 AM–4:30 PM US Eastern Time

Experience: 5–7+ Years

About the Role

Londontown is seeking a highly skilled, performance-driven Landing Page Designer to create, launch, and continuously optimize high-converting ecommerce landing pages.

We are looking for someone who combines exceptional design skills with a strong understanding of conversion rate optimization (CRO), performance marketing, and consumer purchasing behavior.

This is not a traditional graphic design or UX/UI position. Our priority is finding someone who knows how to turn paid advertising traffic into customers and can demonstrate measurable results from their work.

The ideal candidate can independently design and build landing pages using Shopify-compatible tools. However, we will also consider exceptional designers who can deliver developer-ready designs and work closely with our development team.

Key Responsibilities

• Design high-converting, mobile-first landing pages for Meta, Google, TikTok, email, and other acquisition channels.
• Ideally, independently build, publish, and update landing pages using Shopify-compatible page builders such as Replo, Instant, or similar platforms.
• Create compelling page layouts that communicate product benefits, build trust, address customer objections, and drive purchases.
• Develop and test different headlines, hero sections, product presentations, offers, social proof, CTAs, and page structures.
• Work closely with performance marketing to align landing pages with ad creatives, messaging, audiences, and campaign objectives.
• Analyze landing page performance, customer behavior, heatmaps, and conversion funnels to identify improvement opportunities.
• Develop A/B testing concepts and continuously optimize pages based on measurable results.
• Improve PDPs, product bundles, upsells, and other ecommerce experiences that directly influence conversion and AOV.
• Collaborate with Shopify developers when custom functionality or technical implementation is required.
• Proactively identify new opportunities to improve conversion rates and revenue rather than waiting for assigned projects.

Required Qualifications

• 5–7+ years of experience in ecommerce landing page design, conversion-focused design, or DTC performance marketing design.
• Proven portfolio of high-converting ecommerce landing pages, preferably for beauty, skincare, cosmetics, or premium consumer brands.
• Advanced Figma skills and strong proficiency in Photoshop.
• Strong understanding of CRO, A/B testing, consumer psychology, and direct-response design principles.
• Experience designing landing pages specifically for paid advertising traffic.
• Strong understanding of mobile-first design, page structure, conversion funnels, and persuasive product storytelling.
• Familiarity with Shopify or Shopify Plus.
• Ability to interpret key performance metrics including CVR, AOV, add-to-cart rate, and revenue per visitor.
• Experience collaborating with ecommerce, marketing, and development teams.
• Ability to work independently, manage multiple projects, and execute quickly.

Highly Preferred

• Hands-on experience building and publishing landing pages using Replo, Instant, PageFly, or similar Shopify page builders.
• Ability to independently take a landing page from concept through launch without requiring developer assistance.
• Experience with GA4, Microsoft Clarity, Hotjar, or similar analytics tools.
• Experience with A/B testing tools and structured experimentation.
• Basic HTML/CSS knowledge for page customization and troubleshooting.
• Experience with AI-assisted design and content creation tools.