Lead Generation Analyst

AnewHealth is one of the nation’s leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs—wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states. Job Details The Operations & Performance Manager, Lead Generation is responsible for owning and optimizing the technology, data, and performance behind lead generation campaigns. This role focuses on configuring, monitoring, analyzing, and improving lead acquisition programs using demand generation platforms, validation tools, and analytics to maximize lead quality, conversion, and ROI. This role is ideal for someone who is highly analytical, technically sound, and comfortable working hands‑on in lead generation platforms to diagnose issues, test improvements, and continuously optimize campaign performance. Responsibilities Lead Generation Technology Ownership Own and optimize lead generation platforms and integrations (e.g., Leadspedia, TrustedForm , marketing automation tools) Configure lead routing, validation rules, compliance checks, and source tracking Monitor lead flow, system health, and data integrity across platforms Partner with technology, analytics, and compliance teams to ensure systems are scalable, compliant, and reliable Campaign Performance Analysis & Optimization Analyze campaign performance across sources, partners, and channels to identify trends, issues, and opportunities Evaluate lead quality, conversion rates, cost per lead, downstream performance, and ROI Actively adjust campaign settings, filters, validation rules, and sourcing strategies based on results Design and execute structured tests (e.g., source mix, validation thresholds, routing logic) to improve outcomes Data, Reporting, & Insights Build and maintain reporting that provides clear visibility into lead performance and campaign effectiveness Investigate performance anomalies and data discrepancies, identifying root causes and solutions Translate data into clear recommendations for campaign, sourcing, and technology changes Support leadership with actionable insights to guide investment and prioritization decisions Cross‑Functional Collaboration Work closely with Marketing, Growth Analytics, and Compliance to align lead generation efforts with business needs Ensure clear definitions and expectations around lead quality, acceptance criteria, and feedback loops Support continuous improvement of lead handoff and downstream performance tracking Process & Continuous Improvement Identify opportunities to improve lead generation workflows, automation, and governance Document processes, configurations, and best practices to support scale and consistency Stay current on lead generation technology capabilities, industry trends, and compliance considerations Embody AnewHealth’s Core Values in all communications and interactions. Other duties as assigned. The above essential functions are representative of major duties of positions in this job classification. Specific duties and responsibilities may vary based upon departmental needs. Other duties may be assigned similar to the above consistent with knowledge, skills and abilities required for the job. Not all of the duties may be assigned to a position. Qualifications: These represent the desired qualifications of the ideal candidate. They are not meant to limit consideration for candidates who do not meet all of the standards listed. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education Bachelor’s degree in Marketing, Analytics, Business, Information Systems, or related field (or equivalent experience) Experience 7+ years of experience in demand generation, performance marketing, or lead operations Hands on experience managing and optimizing lead generation platforms (e.g., Leadspedia, TrustedForm, or similar tools) Experience in healthcare, insurance, financial services, or other regulated industries Experience working closely with compliance, legal, or risk teams SQL, advanced Excel, or BI tool experience (e.g., Power BI, Tableau) a plus Skills & Abilities Strong analytical skills with experience interpreting performance data and making data driven decisions Comfort working with complex systems, data flows, and performance diagnostics Technical problem solving Data analysis and performance optimization Attention to detail and system thinking Continuous testing and improvement mindset Strong cross functional communication Autonomous Execution Schedule: This is a full-time position with an expectation to work an average of 40 hours per week and be available outside of normal business hours to meet customer expectations on an ad-hoc basis. Schedules are set to accommodate the requirements of the position and the needs of the organization and may be adjusted as needed. Travel : Travel may be required for special organization or department events, department team meetings, trade shows, conferences, and other client engagements. AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire . AnewHealth provides equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status, or other legally protected classification in the state in which a person is seeking employment. Applicants are encouraged to confidentially self-identify when applying. Local applicants are encouraged to apply. We maintain a drug-free work environment. Applicants must be eligible to work in this country.