Lead Generation and Cold Email Marketing Specialist - PERMANENT work from home - AU Morning shift

Job Description This is a remote position. Job Title: Outbound Specialist / Outbound Expert Department: Marketing & Growth Reports to: Head of Marketing Location: Remote (Philippines-based, AU timezone alignment) Role Summary The Outbound Specialist is responsible for driving high-quality lead generation through strategic outbound initiatives across email, LinkedIn, and enrichment platforms such as Clay, Apollo, and Instantly. This role combines analytical precision with creative messaging — identifying, enriching, and engaging decision-makers through data-driven prospecting and multi-touch outreach. You’ll be at the core of our outbound growth engine: finding opportunities, personalizing conversations, booking qualified meetings, and fueling revenue growth. Key Responsibilities 1. Prospecting & Data Enrichment Source, enrich, and qualify leads using Clay , Apollo , LinkedIn Sales Navigator , and Google Search . Maintain clean, organized, and de-duplicated CRM lists (Zoho / GHL). Build audience segments by industry (NDIS, childcare, aged care) and geography (VIC, WA, NSW, SA). 2. Multi-Channel Campaign Execution Launch and manage personalized outbound sequences across email, LinkedIn, and calls. A/B test messaging angles (pain point vs. benefit-led). Monitor deliverability, open/reply rates, and conversion data daily. 3. Messaging & Positioning Craft persona-based copy addressing key pain points (time, cost, credibility, job outcomes). Optimize CTAs for higher engagement (e.g., info pack download, book a call). Align outbound messaging with paid campaigns and lifecycle content. 4. Lead Management & Pipeline Contribution Track lead-to-meeting and meeting-to-sale conversion rates. Collaborate with sales to hand off qualified leads seamlessly. Identify patterns of non-converting leads and propose improvements. 5. Reporting & Insights Maintain weekly performance dashboards (open/reply/booked rates). Share insights and root-cause analyses during paid ads + sales syncs. Recommend optimization tactics backed by data. Must-Have Skills Technical Experience with Clay , Apollo , Instantly , or similar automation tools CRM proficiency (Zoho / GoHighLevel / HubSpot) Data enrichment & validation workflows Deliverability management (SPF, DKIM, warming) Strong copywriting & personalization techniques Tactical Knows how to structure 4–6 step outreach sequences (email + LinkedIn + call) Familiar with intent-based targeting and segmentation Can analyze and pivot based on campaign metrics Highly organized, detail-oriented, and data-driven Good-to-Have Skills Technical Automation experience (Zapier, Make, n8n) Familiarity with AI personalization tools (ChatGPT, Clay AI prompts, Lavender) Advanced domain health and inbox management Tactical Prior experience in education, SaaS, or recruitment SDR team management experience Strong communication and storytelling skills Understanding of full-funnel lead generation