Lead Generation & Community Engagement Specialist

Job title: Lead Generation & Community Engagement Specialist

Type of employment: Full-time

Shift Schedule: 9:00 AM - 5:00 PM EST

High-level summary:

Support lead generation, community engagement, inbound lead management, appointment setting, and CRM management across approved online channels.

Build meaningful relationships with prospective clients by providing helpful information, responding to inquiries, qualifying leads, and guiding interested individuals toward scheduled consultations.

This role is ideal for someone proactive, organized, personable, and comfortable managing multiple conversations and follow-up tasks independently.

About the Company:

The company supports former NFL and MLB players with disability claims and appeal processes, helping clients navigate eligibility, documentation, medical evaluations, and related requirements. The organization focuses on individualized support and helping former athletes maintain quality of life after their professional careers.

Company core values:

• Results-driven marketing — connect marketing activities to measurable business outcomes.
• Creativity and innovation — continuously explore new content, channels, and AI-powered approaches.
• Consistency — maintain clear and consistent brand messaging across marketing channels.
• Data-driven decision-making — use performance data to guide campaign optimization.
• Proactive execution — identify opportunities and take action without requiring constant direction.

Objective of this role:

• Generate and engage qualified leads through online communities, social media, and approved prospecting tools.
• Manage incoming inquiries and guide prospective clients through the initial stages of the customer journey.
• Qualify leads and schedule intake calls.
• Maintain accurate CRM records and ensure consistent follow-up.
• Support lead generation goals across Reddit, Facebook, Instagram, SMS, LinkedIn, and other approved channels.

Responsibilities:

Lead Generation & Prospecting

• Identify prospective clients through online communities, social media, and approved prospecting tools.
• Research relevant Reddit communities, Facebook groups, and other online discussion platforms.
• Identify individuals expressing needs, frustrations, or questions related to the company's services.
• Develop and maintain organized prospect lists.
• Track lead sources and engagement history in the CRM.

Community Engagement

• Participate in relevant Reddit discussions, Facebook groups, and Instagram conversations.
• Answer questions and provide helpful information.
• Build positive relationships with community members and administrators.
• Maintain consistent brand messaging and a professional, approachable tone.
• Follow platform guidelines and avoid unsolicited promotional activity.

Inquiry & Lead Management

• Monitor and respond to incoming email, Facebook, and Instagram inquiries.
• Provide accurate information regarding services, processes, and next steps.
• Follow up with prospective clients who have expressed interest.
• Monitor incoming leads from website forms, social media lead ads, and other lead generation platforms.

Lead Qualification & Appointment Setting

• Contact new leads promptly and confirm their interest.
• Conduct basic lead qualification using established criteria.
• Schedule intake calls and send appointment confirmations and reminders.
• Follow up with individuals who miss appointments or need to reschedule.
• Ensure leads are properly assigned and documented.

CRM & Reporting

• Maintain accurate records of prospect interactions, lead statuses, and scheduled consultations.
• Track leads from initial contact through scheduled intake.
• Identify leads requiring additional follow-up.
• Maintain weekly reports covering leads generated, inquiries received, appointments scheduled, engagement, and conversion performance.

Required skills and qualifications:

• 2+ years of experience in lead generation, community management, sales development, appointment setting, or customer engagement.
• Strong working knowledge of Reddit, Facebook, Instagram, and online community engagement.
• Excellent written communication skills.
• Experience managing incoming leads and scheduling appointments.
• Familiarity with CRM systems and lead tracking processes.
• Ability to communicate professionally through email, social media, and telephone.
• Strong organizational skills and attention to detail.
• Ability to work independently in a remote environment.
• Ability to manage multiple conversations, priorities, and follow-up tasks simultaneously.
• Strong customer service mindset and genuine interest in helping people.

Preferred skills and qualifications:

• Familiarity with CRM platforms such as HubSpot, GoHighLevel, Salesforce, or Notion.
• Familiarity with Jotform, Calendly, Zapier, or similar scheduling and automation platforms.
• Experience using Meta Business Suite for Facebook and Instagram messaging.
• Social listening, online prospect research, and lead qualification skills.
• Familiarity with AI-assisted productivity tools such as ChatGPT.
• Basic understanding of social media marketing and lead generation campaigns.
• Experience in veteran services, disability benefits, professional athlete services, healthcare, or other service-based industries.
• Experience managing online brand reputation and customer feedback.
• Familiarity with privacy requirements and appropriate handling of sensitive customer information.