Lead Generation Specialist

SafePaaS is a leading policy-based access governance platform that empowers enterprises to automatically detect, prevent, and remediate access risks, security incidents, and audit findings across their entire digital ecosystem. Our agile, cloud-native platform enables organizations to seamlessly adopt and extend identity security and access governance capabilities with unmatched speed and flexibility. Supporting any enterprise application, IAM, or ITSM system, SafePaaS delivers complete governance coverage . By leveraging a policy-driven architecture , we provide immediate business value, eliminating the complexity of traditional role-based access solutions and enabling organizations to achieve secure, compliant operations with confidence. Role Description: Lead Nurturing Specialist (Remote, Full-Time) We’re looking for a Lead Nurturing Specialist who is passionate about building relationships and driving engagement with prospective customers. In this role, you’ll focus on turning leads into conversations and conversations into opportunities by creating personalized nurturing experiences. You’ll engage with prospects through email, LinkedIn, and other channels, delivering relevant content, following up thoughtfully, and identifying interest signals that indicate buying intent. Working closely with the marketing and sales teams , you’ll ensure that every lead has a seamless, value-driven experience that moves them closer to becoming a customer. This is an ideal role for someone who combines marketing automation expertise with strong communication skills , enjoys connecting with people, and thrives in a data-informed, collaborative environment. Key Responsibilities Build and execute personalized lead nurturing programs, 1:1 and 1-to-many ABM through multi-channel outreach . Develop meaningful dialogues with MQLs and convert them into SQLs/Product Demo booking. Manage Nurturing funnel and set up strong follow-up mechanisms. MQLs include High Intent leads from Event/ Webinar attendees, content downloads, and awareness campaign engagement. Lead Scoring to prioritize outreach and develop personalized messaging using dynamic content blocks including insights based on persona, company type, account insights, engagement source and stage in the buying journey. Collaborate closely with the Outbound and Sales team to identify promising opportunities, schedule discovery calls, and ensure smooth handoff of qualified SQLs. Work with marketing to align and optimize messaging, content offers, and campaigns that support lead conversion goals. Analyze engagement data to identify patterns, intent signals, and opportunities for re-engagement . Continuously A/B test and optimize messaging, cadences, and outreach timing to improve connection and conversion rates. Maintain clean, accurate data in the CRM (Salesforce) and report regularly on lead activity, pipeline progression, and conversion metrics. Qualifications 4 years of experience in lead nurturing, marketing automation, or sales development (preferably in B2B SaaS or cybersecurity space). Demonstrated success in building relationships with leads and converting marketing-generated interest into sales conversations . Strong written and verbal communication skills, able to convey value, credibility, and curiosity in every interaction. Strong understanding of lead management processes , including scoring, segmentation, calendar management and handoff best practices. Proficiency with CRM and Marketing automation tech stacks Data-driven mindset with the ability to track and analyze engagement metrics and optimize performance. Highly organized, proactive, and comfortable working independently in a remote environment . Bachelor’s degree or MBA in Marketing, Communications, Business, or related field (or equivalent practical experience). Mush-Have Skills: Experience in nurturing MQLs through multi-channel outreach Experience in building Automation workflows Strong familiarity with account-based marketing (ABM) and personalized campaign approaches for enterprise accounts. Prior work experience in the US/UK market in generating SQLs/Demo booking Understanding of buyer personas, content strategy, and conversational marketing . Knowledge of the cybersecurity or identity governance market. In-depth understanding of Lead scoring, Pipeline progression, Nurturing Strategy for Enterprise accounts, leverage marketing analytics for effective outreach. Deep knowledge of Tools such as Apollo.io , LinkedIn Sales Nav, Salesforce, Perplexity, Deepseek, Factor.ai . SafePaaS is an equal opportunity employer and we are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.