Lead Generation Specialist

Company Description XoraMatrix is a digital growth company that helps businesses build stronger brands, distinctive digital experiences, and scalable marketing ecosystems. The team specializes in brand strategy, visual identity, logo design, UI/UX, website design and development, and marketing solutions that turn ideas into memorable brands. By combining creativity, strategy, and technology, XoraMatrix enables clients to stand out in competitive markets, build trust with their audiences, and achieve sustainable growth. As the company expands, XoraMatrix is investing in AI-powered solutions, SaaS products, and innovative digital ventures that shape the future of business and create new opportunities for team members.

Role Description The Lead Generation Specialist is a full-time remote role responsible for identifying, qualifying, and nurturing new business opportunities for XoraMatrix. Day-to-day tasks include researching target markets and ideal customer profiles, finding and validating new leads, and maintaining accurate records in CRM or lead management tools. The specialist will develop and execute outreach campaigns via email, social platforms, and other digital channels, and coordinate with sales and marketing to improve lead quality and conversion rates. This role also involves tracking performance metrics, refining lead generation strategies, and collaborating with cross-functional teams to support growth initiatives in digital services, AI-powered solutions, and SaaS products.

Qualifications

• Candidates should possess skills in New Leads and Lead Generation to identify, source, and qualify prospective clients.
• Candidates should possess strong Communication and Sales skills to engage prospects, present value propositions, and support deal progression.
• Candidates should possess solid Research skills to analyze markets, map target accounts, and understand customer needs.
• Experience with CRM or lead management tools, email outreach platforms, and basic data analysis is beneficial.
• Background in B2B marketing, digital services, or SaaS environments is a plus.
• Ability to work independently in a remote setting, manage priorities, and meet performance targets.
• Strong written and spoken English, with professionalism in client-facing communication.
• Relevant education or comparable practical experience in sales, marketing, business, or a related field.