Lead Generation Specialist

Lead Generation Specialist

Company: The Executive Space

Location: Remote, South Africa

Salary: R8,000 basic per month + uncapped commission

Commission: R1,500 for every new client successfully signed from a lead you generate

About the role

The Executive Space is looking for a proactive and commercially minded Lead Generation Specialist to help us grow our client base.

Your main responsibility will be to identify the right businesses and decision-makers, start meaningful conversations, and generate qualified opportunities for our sales team.

This is a results-focused role.

We are not looking for someone who simply sends hundreds of generic messages. We want someone who can research prospects properly, understand their business, personalise outreach, follow up consistently and create genuine interest in working with TES.

Main responsibilities

Lead research

• Identify businesses that fit TES’s ideal client profile.
• Find the correct decision-makers within those businesses.
• Research founders, CEOs, directors and senior management.
• Understand enough about each prospect to make outreach relevant.
• Build and maintain accurate prospect lists.
• Keep lead information organised and up to date.

Outbound lead generation

You will actively generate new business opportunities through channels such as:

• LinkedIn
• Email outreach
• Direct messaging
• Business communities
• Networking platforms
• Other relevant lead generation channels

You will be expected to:

• Send personalised outreach every day.
• Start genuine conversations with potential clients.
• Follow up consistently with prospects.
• Test different messaging and approaches.
• Identify which industries and types of businesses respond best.
• Adjust your strategy when something is not working.

Lead qualification

Before booking a prospect into our sales process, you should understand:

• Who they are.
• What their business does.
• Why TES may be relevant to them.
• Whether they have a genuine need for support.
• Whether they are speaking to us from a position of interest rather than curiosity only.

We want quality opportunities, not meetings booked purely to hit a number.

Booking qualified sales calls

A major part of your role will be generating qualified introductory calls for TES.

You will be responsible for:

• Booking calls with genuine decision-makers.
• Providing clear background information before the call.
• Recording where the lead came from.
• Confirming what interest or pain point was identified.
• Following up before meetings to help reduce no-shows.
• Keeping accurate records of all booked opportunities.

Commission structure

In addition to your R8,000 monthly base salary, you will earn:

R1,500 for every new client successfully signed from a lead you personally generated.

Commission is uncapped.

A successful sign-on means:

• The lead was originally generated by you.
• The client signed a TES agreement.
• The client completed their first payment.

How performance will be measured

Your performance will be assessed across the full lead generation process, including:

• Number of quality prospects identified.
• Outreach activity.
• Follow-up consistency.
• Response rates.
• Positive conversations generated.
• Qualified meetings booked.
• Meeting attendance rates.
• Quality of leads passed to the sales team.
• Number of leads progressing through the sales pipeline.
• Number of clients ultimately signed from your leads.

Simply completing large volumes of outreach without generating meaningful opportunities will not be considered successful performance.

What we are looking for

You would suit this role if you:

• Are naturally proactive.
• Enjoy finding opportunities.
• Are comfortable reaching out to people you do not know.
• Can communicate confidently with senior business owners and executives.
• Are persistent without being pushy.
• Have strong written English.
• Can write messages that sound personal and natural.
• Are organised and disciplined.
• Have strong research skills.
• Understand how to identify decision-makers.
• Are comfortable working towards targets.
• Take ownership of your work without constant supervision.

Previous experience in lead generation, business development, sales development, recruitment, B2B sales or agency sales would be beneficial.

What success looks like

A strong person in this role will build a consistent pipeline of potential TES clients.

They will understand which prospects are most likely to convert, continuously improve their outreach, generate regular qualified meetings and ultimately contribute directly to new client growth.

We want someone who takes ownership of the pipeline and genuinely enjoys the challenge of turning cold prospects into real business opportunities.

Package: R8,000 basic salary + R1,500 uncapped commission per successful new client sign-on.