Lead Generation Specialist

At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers.
Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms like Meta, TikTok, Google, and Snapchat, and operate where performance truly matters — inside the advertising ecosystem itself.
What makes Point2Web different is how we work:
Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
We’re currently looking for a Lead Generation Specialist to join our Client Partners in the Affiliate Partners Unit. You’ll research potential clients, identify decision-makers, and prepare personalized outreach to help our Client Partner build a qualified sales pipeline. Your responsibilities will also include maintaining accurate CRM records and supporting prospecting and follow-ups around industry events.

Requirements:

• At least 2 years of experience in lead generation.
• Experience researching companies and decision-makers using LinkedIn, industry databases, company websites, and other relevant sources.
• Ability to identify relevant prospects based on target verticals, geographies, platforms, and ideal customer profile (ICP) criteria.
• Experience using sales automation tools.
• Strong research and analytical skills, with the ability to understand a prospect’s business model, advertising activity, and potential needs.
• Ability to write clear, personalized outreach messages and follow-ups.
• Strong attention to detail when maintaining prospect lists, contact information, and CRM records.
• Proactivity, persistence, and a results-oriented approach.
• Strong organizational and time management skills, with the ability to coordinate multiple research and outreach activities.
• Ability to collaborate effectively with Client Partner and other team members.
• Upper-Intermediate English (B2) or higher.
• Higher education.

Key Responsibilities:

• Research and identify potential clients based on the company’s target verticals, geographies, platforms, and ICP criteria.
• Build and maintain prospect lists using LinkedIn, industry databases, conference participant lists, company websites, and other relevant sources.
• Identify relevant decision-makers and collect accurate contact information.
• Research prospects’ products, business models, advertising activity, markets, and potential needs.
• Prepare personalized outreach messages, introductions, and follow-ups for potential clients.
• Support Client Partner with outreach through LinkedIn, email, Telegram, and other relevant channels.
• Follow up with prospects according to the agreed sales cadence.
• Help reactivate old leads and reconnect with existing clients when relevant new opportunities arise.
• Support Client Partner with routine legal and documentation tasks related to the sales process.
• Create and regularly update leads, contacts, activities, and deal information in the CRM, ensuring prospect data and communication history remain accurate.
• Research conference participants, sponsors, exhibitors, and speakers to identify relevant prospects and prepare target lists for upcoming industry events.
• Support Client Partner with pre-conference outreach and meeting scheduling.
• Assist with post-conference lead processing and follow-ups.
• Meet agreed KPIs for qualified prospects, positive replies, booked meetings, and sales opportunities generated.

What we offer:

• Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST time zone).
• A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
• Medical insurance after six months of successful work.
• 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
• English classes tailored to your current level.
• Full remote and optional visiting of our offices
• Increasing the professional level with courses, training, certifications, and conferences.