Lead Generation Specialist

Job Title: Lead Generation Specialist (Remote) Job Timings: 8 am - 1 pm Pacific Standard Time (Part-time) Industry Focus: B2B Healthcare (e.g., home health, personal care, care management, hospice) About Us Our Client is a new kind of independent sponsor committed to revolutionizing patient care by empowering clinical teams with innovative solutions. Our mission is to make optimal care accessible, providing healthcare professionals with the tools and support they need to deliver exceptional care. They collaborate closely with healthcare entrepreneurs to drive advancements in healthcare delivery and patient outcomes. Job Overview As a Lead Generation Specialist , you’ll be on the front lines of our growth engine. You’ll identify and qualify prospective healthcare clients using advanced prospecting tools and techniques. Your work will feed directly into our sales and marketing funnel, helping us target the right decision-makers and accelerate client acquisition. This role reports directly to the leadership team. Key Responsibilities ● Identify, research, and qualify leads that match our Ideal Client Profile (e.g., home health CEOs, Home Health Advisors, Operators) ● Use tools like Apollo.io , Inven.ai, LinkedIn Sales Navigator , ReachInbox , and Dripify to source and sequence prospects. ● Develop outreach content (connection requests, follow-up templates, emails) ● Manage data inside our CRM (Attio) and ensure records are clean and actionable ● Collaborate with leadership to align lead gen with quarterly strategic priorities. ● Monitor lead quality and pipeline metrics (volume, response rates, conversions) ● Continuously refine targeting logic and test new channels or automation strategies ● Maintain compliance awareness when handling contact and firmographic data. Success in This Role Looks Like ● 300+ new leads researched and added weekly ● 35-40% open rates and >15% reply rates on email sequences ● 10–15 qualified responses per week ● Proactive insights shared weekly on market gaps or ICP trends Preferrable Ideal Candidate ● 3 years of experience in lead generation, sales, or a related role ● Strong research skills and familiarity with tools like LinkedIn Sales Navigator, Apollo.io, Inven.ai, ReachInbox & Attio ● Constantly up to date with sales and marketing tools to ensure we’re always on the cutting edge of technology ● Excellent written and verbal communication skills ● Ability to work independently, stay organized, and manage time effectively ● Comfortable using CRM software generally (e.g., Attio, HubSpot, Salesforce, or others) ● Proactive, detail-oriented, and goal-driven mindset What We Offer ● Flexible hours and remote work ● Pay based on experience and output (hourly or project-based) ● A high-trust team culture where experimentation is encouraged ● The chance to grow with a mission-driven company in healthcare P.S. VASL is managing the hiring process on behalf of its client. We do not charge anything from applicants at any stage. Successful candidates will be working directly with the client