Lead Generation Specialist

Lead Generation Specialist (Hybrid/Remote-Flexible) Generate Calls & Qualified Leads for Two Established Maryland Businesses Location: Remote-flexible / Hybrid. Primary office in Chesapeake Beach, MD - you m ust be located in Maryland state. Occasional face-to-face strategy meetings and local events in the Annapolis, Gambrills, and Ellicott City areas are required. Pay: $60,000 – $70,000 base + performance bonuses (Target OTE: $75,000 – $90,000+) Type: Full-time The Mission We are hiring a results-obsessed specialist to make the phones ring and fill the pipelines for two distinct, successful brands. We aren’t looking for "content creators" or "posters"—we are looking for a growth driver who uses ethical, high-impact tactics to deliver real inquiries and appointments. You will have the autonomy to identify, test, and scale what works across two diverse sectors: Bambini Montessori Academy: Premium childcare/education (Gambrills & Ellicott City). Window Depot & Bay Bath Remodel: High-end home transformations (Annapolis area). Key Responsibilities Own the Funnel: Identify and execute lead-gen tactics that convert (Digital, local SEO, direct outreach, partnerships, or community events). Drive Volume: Create promotions and outreach that prompt immediate action (consultations, open houses, or quote requests). Targeted Prospecting: Reach the right audience—families for childcare and homeowners for remodeling. Data-Driven Optimization: Track every source, call, and ROI. Report weekly, cut what fails, and double down on what wins. Execution with Autonomy: We provide the goals; you provide the strategy and the "how." Who You Are A Proven Producer: 2–5 years of experience generating leads for local service businesses (Education, Home Improvement, or similar). You must be able to share concrete metrics (e.g., "% increase in calls"). Strategically Flexible: You don't have a "one-tool" bias. You pivot between high-intent digital ads and high-touch local community networking. Self-Starter: You thrive with minimal day-to-day supervision and prefer being judged on your results rather than your "hours logged." Local to Maryland: While the role is remote-flexible, you must be able to attend key in-person strategy meetings (Chesapeake Beach) and represent the brands at occasional local events (Annapolis/Gambrills area). Degree: Bachelor’s in Marketing, Business, or Communications (preferred). What We Offer Flexibility: Work-from-home focus with intentional in-person collaboration. Incentivized Growth: A transparent bonus structure tied directly to lead/call increases. Benefits: Health insurance and PTO (provided through Bambini). Stability & Impact: Work directly with the leadership of two stable, growing local businesses where your work moves the needle every day. To Apply Submit your resume and one specific example of a lead-generation win. Tell us the tactics you used, the "before and after" numbers, and why it worked. Generic applications will not be considered.